Canada Association of Tourism Employees

Story on a Shoestring—You Had Me at Story : On-line Occasions Archive

Online event archive

L & D at a small online conference 2020 – April 23, 2020

Karen Davis

President and CEO
The optimal performance group

According to one study, 65% of our daily conversations are based on storytelling. Research also shows that not only does the brain differ under the influence of a well-told story, but that stimulating stories tend to keep regions of our brain activated for several days. This makes history a powerful communication tool that people can use to learn. It’s also an inexpensive way to make your projects a success as we can take advantage of storytelling regardless of our budget. We just need a bit of creativity and ingenuity.

In this session, you will learn how to use stories as a classroom strategy for learning and as a business strategy for building buy-in for your projects. You will discover how to immerse learning content in narratives that will pique curiosity and keep people busy. You will also receive advice on creating stories that influence key stakeholders to break with the status quo.

In this session you will examine:

  • Narrative structures and devices to help you create compelling stories
  • Techniques for reverse engineering movies, scripts and games
  • What we can learn from film music, audio book production and podcasts
  • AI platforms that enable you to quickly create creative digital content
  • Strategies and tools for curating stories in your organization
  • Free and Inexpensive Resources to Bring Your Stories to Life
  • Resources to learn more about the craft of history

Session video

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