Lead Technology eBook Concepts To Develop Your Gross sales In The eLearning Area of interest
Lead generation e-book ideas to engage the e-learning audience
Is eBook lead generation still one of the biggest challenges marketers face? I couldn’t agree more. It’s hard to ensure a steady supply of high quality leads that will continue to feed the top of the funnel. The key here is to come up with fresh ideas to help you attract new leads about your eBook lead magnets. Hence, this article presents clever lead generation eBook ideas that any eLearning marketer can use to capture more high quality leads and grow their business.
By following my tips, you will learn how to create a lead generation strategy for the client. That means you have the opportunity to focus on adding value to your target audience. Additionally, these eBook lead generation hacks, which are broken down into different categories, will increase your marketing efforts. As a result? You will see your business grow. Also, I’ll be sharing some real eBook examples of how companies like Adobe, Absorb, and 360Learning are using these techniques to get more leads.
Are you ready to explore some new eLearning eBook ideas to add to your strategy? Let’s begin!
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Increase your e-learning sales with these cool lead generation e-book ideas
In fact, we all agree that creating an eBook for your eLearning business is one of the best ways to convert leads. In addition, this will also help increase brand awareness among potential buyers. That’s why more than half of today’s B2B companies include lead generation ebooks in their content marketing plans.
Of course, there are many ways to reach your target audience. Whether valuable industry tips, the analysis of unique selling points of products or even the publication of case studies and the creation of comprehensive overviews – marketers can address various topics with eBooks.
It can be anything from company best practices to product components. eBooks also act as a lead magnet, engaging an audience at different stages of the buying journey. That way, businesses can connect with their ideal prospects and nurture them until they convert.
However, eBooks can be time consuming and sometimes a little expensive to produce. Because of this, it’s important to follow a few simple tips in order to get the best return on investment (ROI). So the success of your lead generation eBook depends on which topic you choose and how inspiring your ideas actually are.
So let’s look at some eLearning eBook ideas to get your lead generation project rolling.
1. Focus on a specific industry
Almost everyone recognizes the benefits and value of employee training. In fact, some industries need it more than others. When training is carried out effectively, employees can work more efficiently. As a result, companies that implement training initiatives can increase production, sales, and profits. At the same time, they can reduce costs and inefficiencies. For all of the above reasons, we can all understand that every industry has different needs.
Hence, lead generation eBook ideas that focus on specific industries have more chances of attracting leads from your preferred audience. For example, you can create an eBook that focuses on creating training for healthcare, manufacturing, higher education, IT companies, retail, and so on.
2. Make it relevant to your buyer personality
What’s the point in creating an eBook if you don’t appeal to your ideal buyers? So when trying to find a topic for your eLearning eBook, consider who your target buyers are and how you can help them. Remember that writing generic content also attracts a more general audience. So, if you have a specific buyer personality in mind, it is better to write content that they will want to read.
For example, if your target audience is “training managers,” why not write specifically for them? Also, consider adding the job role that interests you in your eBook title. This will of course get you fewer leads, but it will definitely get you the right ones. This also applies to other buyer personas (e.g. educational designers, operations managers, growth managers, team leaders, sales teams, marketers, etc.).
3. Discover different use cases
Not every company or every industry wants to offer training for the same use case. Training that works can lead to more regulatory compliance. Or, a good exercise program can even result in a happier, happier, more engaged workforce. In this way we can make the reduction in sales a reality and help companies save on the costly training of new employees.
Because of this, focusing on use cases is one of my favorite lead generation e-book ideas. It’s about targeting your ideal reader by focusing on search intent. For example, why not create an eBook about people who want to create training on how to onboard new employees? Or maybe publish an eBook guide for virtual training or blended learning that has been trending in recent years?
Following the same reasoning, there are companies that want to create training programs that focus on different use cases. Some companies may be looking for: compliance training, customer training, employee onboarding, people development, etc.
Again, you need to find out which customers can get the most out of your services. Last but not least, make sure you create funnels that cover every aspect of the buyer journey.
4. Release pain points
Knowing that the benefits of exercise are great is not enough. With this in mind, e-learning companies can create e-books that focus on solving the most common training challenges. Since creating an effective workout isn’t easy, anyone interested in a good workout ROI will be looking for answers.
Common problems include creating training that may not support business goals, or perhaps the training is intended to solve a problem, but the approach is not the right one. Without identifying the real purpose of training as the first step, companies cannot get the most out of their training programs. Why not create a lead generation eBook to help you do this?
If your goal is to appeal to the extended business, creating an eBook just for that can increase your chances of attracting a new client in the field. Likewise, you might be planning on getting some new contracts with SMEs. By targeting certain types of companies, you are showing them that you have a specific solution to their business needs. Who doesn’t want to feel special, right?
Also, consider making an ultimate eBook guide on a specific topic and make sure you cover every aspect. For example, why not share your insights on how the X industry can train millennial workers and keep learner engagement high? Don’t forget to subtly highlight your USPs so readers understand that your solution is what they are looking for.
Show your thought leadership and use examples and success stories to make your case. And remember, no one can turn down a good checklist – even better if it’s in the form of an eBook that you can save and read at any time.
5. Make your eBook eye-catching and engaging
I recently read a study from Microsoft Corp that said people now generally lose focus after 8 seconds. That said, humans have a shorter attention span than goldfish! True story. This undoubtedly underscores the effects of an increasingly digitized lifestyle on the brain. So it is important to make your eBook content entertaining in order to engage your prospects.
One of the best ways to do this is to add more pictures and get your readers to read more. But what does an attractive eBook really mean? It’s about sharing valuable information with your target buyer and delivering it in an engaging way. So your title needs to be enticing and solve your potential buyers’ problems as well. Choosing the right keywords for your content is equally important as they define who you created X eBook for.
Are you looking for successful e-book examples? Check out the list below and see what other eLearning companies have released:
For even more ideas for your lead generation strategy, visit our online e-learning e-book library.
Choosing topics and converting prospects into leads are our strengths. Marketers like you can learn more about developing content marketing strategies that differentiate themselves from the competition by simply browsing our e-learning marketing resources.
Want to know what you’re missing when you don’t include eBooks in your marketing strategy? From a marketer’s point of view, eLearning marketers can benefit from eBook publishing for numerous benefits, including:
- Generate leads / sales / subscriptions
- Reuse of the previously written content (e.g. merging several blog posts into one eBook or vice versa – writing an eBook and segmenting it into several separate blog posts)
- Tell a fuller story
- An additional channel for content distribution
- Offer your customers real value
Don’t you think it’s time to generate more leads with less effort? We hope you enjoyed our lead generation eBook ideas. For additional resources, download the following assets for a successful lead generation campaign: