How To Promote Your Occasion On-line
Promote your eLearning event online in 6 easy steps
Are you curious what the promotion of eLearning events is all about? Don’t worry because in this article I’m going to share some ideas to help you out! If you’re struggling to get more attendees to your eLearning events, you are definitely not alone. Undoubtedly, choosing a great speaker and delivering great content is important, but more importantly, it is more important to allow enough time to promote the event. This includes promotional emails and pre- and post-event engagement. Or maybe it would be more effective to advertise it on your website or community forums along with registration links.
Let’s find out some strategies for you to try!
Do you want to promote your eLearning event to the right audience?
Learn how publishing an eLearning event list in the eLearning industry can target corporate training buyers.
Here are some clever ideas to help increase event registrations
1. Post it on event listing sites
If you don’t tell anyone about your eLearning event, probably not a lot of people will sign up! Fortunately, there are plenty of listing sites out there to promote your upcoming assets. Places like Yelp, Eventbrite, Eventful, DevTownStation, Evvnt, EventsGet, Yapsody, Colloq, All Tech Conferences, PaperCrowd, 10Times, and ConfsTech are helpful. It only takes a few steps to get your event published on their websites.
Hence, you can use all of the above places to promote your next eLearning event or webinar to reach a large audience. However, if you are looking for high quality lead registrations, consider finding niche platforms and directories to add to your eLearning events list.
For example, eLearning industry event announcements can be used to promote your event to more than 936,000 industry influencers! It doesn’t get any better for eLearning event promotion, right?
2. Write an article about it
There are many reasons why you should write about your event, and the best one is: to drive traffic to your registration landing page! Yes, that’s right. When your focus is on creating great content that targets your ideal buyers, you have them right at hand.
It is important to identify the right topic for your eLearning event in advance. Then just create a memorable title based on the search intent of your buyer personas and you have an increased chance of users finding your event through search engines. Of course, writing good content isn’t as easy as it sounds, and for it to work you need to know what you are doing. One thing is for sure, writing content beforehand will surely help your eLearning event promotion.
Plus, you can always start guest posting on other websites that have been shown to have increased traffic or are niche specific. The target group relevance will make your article even more eye-catching, and who knows, you might even see your registrations skyrocket!
3. Use different email marketing channels
Are you 100% sure that you are getting the most out of your email marketing event promotion? Maybe not if you haven’t segmented your event email marketing data. One of the proven ways to segment your contact database is by industry. Another standard method is to focus on the professional role of your subscribers. Of course, you can always focus on the geographic regions of your choice. Regardless of how you want to personalize your email list, segmenting your emails with filters is a great way to increase engagement. Most of all, it will help you stand out from your audience.
In fact, creating e-learning event promotional campaigns at least 5 weeks in advance of the event is a great strategy to drive engagement. So make sure to send multiple follow ups while trying to build the hype.
What if your subscribers aren’t enough to get the event registrations you need? In case you haven’t filled your database with new targeted leads yet, you can reach out to educational, business, or niche websites and ask them to get the word out. For example, most websites send out a weekly email newsletter. Why not get a placement featured in the newsletter and use your audience to get more attendees to attend your online event?
4. Publish a press release
As part of public relations and digital marketing strategy, one of the cheapest and most effective ways to get awareness of your eLearning events is disseminating press releases. Institutions, including small businesses, rely on eLearning events to build relationships, primarily through goodwill and mutual understanding. Of course, if you want the best results, you need to make sure you know how to write a press release and choose the best way to distribute it.
Such events play an important role in nurturing and maintaining positive relationships with the public. In addition, they help you reach specific audiences by giving you the chance for personal interaction and experiences. This will have a significant impact on your company. Therefore, promote your eLearning events to the target audiences by distributing a certain type of press release in a timely manner, which is considered to be one of the most effective communication tools for PR professionals.
5. Spread the word on social media
The social media channels of the eLearning Industry constantly bring new registrations for our webinars. The secret is to find the right channel that your target audience likes to hang out on. If you don’t have a large fan base, don’t feel lost as you can always reach out to influencers and niche-related websites for news of your valuable eLearning event. Advertising through such media is of paramount importance.
Also, keep in mind that social media sites like Facebook and LinkedIn can act as free webinar listing sites. Do you know how to use these as webinar listing pages? If not, you might want to start reading about it. For example, you can list your webinars as a Facebook or LinkedIn event. Then just let people answer. When listing your event on Facebook or LinkedIn, it is important to choose the right keywords. This helps the platform recommend your event to the right audience.
In addition, you can promote your event on Instagram by posting a creative graphic to accompany it. Make sure you are giving viewers all the incentives they need. After all, your goal is to get your followers’ attention and get them to subscribe! Don’t forget to include relevant hashtags in your post as well. This way you can increase your target group reach.
Another trick you can try is to share your event post in your stories, even better if you use the countdown feature to encourage your audience and create a sense of urgency that will help them to sign up. do you need any more information? Be sure to check out these tips for promoting e-learning events on social media.
6. Use an influencer to jointly market your eLearning event
Why not work with your eLearning facilitator to come up with additional event promotion ideas? For example, you can request that your speaker send complementary social posts or emails to their own followers. Depending on the moderator’s position, who knows, they may have a qualified database that you can also turn to.
Speaking of co-marketing, I’ve seen its effectiveness firsthand. After all, we have carried out hundreds of successful eLearning events with our partners. Another proven co-marketing tactic is to leverage various eLearning and continuing education institutions, associations, and organizations, especially if you or your moderator are a member of some of these institutions. By contacting the communications or marketing coordinators mentioned above, you will likely increase your attendance. The best? It’s effortless. Just send a polished blurb and a link to the registration page and you’re good to go!
Think of your connections in the educational community and make use of them! If this isn’t the best e-learning event promotion I don’t know what …
To be honest, aside from increasing profits and sales, eLearning events can help you promote your business and build your brand. Plus, it’s a great way to get across what you’re doing. By taking advantage of eLearning events, you can create connections between you and your customers. Or better yet, you have the chance to reach a targeted community.
Whether it’s an educational conference about your software or you just want to share valuable tips with a target audience, it’s important to your business and (even if they don’t already know) your customers. So you need to use every possible medium to make sure your upcoming event gets publicized. Be it through content marketing, email blasts, press releases, event directory listings, or social media, if you plan it well, you will succeed.
Fortunately, the eLearning industry can help you set the goals and budget to promote your event!