Canada Association of Tourism Employees

Why You Ought to Use Movies In Your Coaching

How did the pandemic make videos the most versatile format for delivering training?

As the pandemic spread, YouTube noticed that its videos’ viewership exploded a million times. Trapped at home, people wanted to learn – how to cut hair? How to cook How do I stay fit at home? How do I work from home? and much more. Videos were quickly establishing themselves as the pandemic medium of choice when it came to informal learning. As more corporate employees were forced to work from home (WFH), the L&D teams realized that their formal (and informal) training strategies need to evolve to meet the training needs of remote workers .

The trainers used existing ecosystems that work well in remote situations, such as B. social media posts, podcasts, YouTube, vlogs and streaming to provide training for their virtual audiences. Overnight, it seems, the pandemic caused trainers to adapt and offer a variety of virtual trainings (VILT / Blended / Self-Paceed Online Training) to their audience. The use of video in training was a perfect fit for this new training paradigm.

Why should you use videos in your exercise programs?

Keep this fact in mind: YouTube is not just a video sharing platform, it’s the world’s second largest search engine, getting more hits than Yahoo, AOL, Bing, and combined. What does that say about the power of video? There are more, as there are deeper educational and psychological reasons, why using video for training is a must for business training programs.

Here are three key points that reaffirm why you should use video for business training:

1. Videos can have cognitive effects

There is ample evidence that our brains are hardwired to respond better to visual cues than still images (text or images). Using videos in training therefore leads to “stickier” learning, which leads to better understanding and retention of knowledge. Once this knowledge is absorbed and understood, it can encourage thought changes and manifest as positive behavioral changes in the workplace.

Combining VR (Virtual Reality) content with 360-degree videos, adding simulations and gamification, and integrating other interactive elements into the video training can also deliver extremely engaging and comprehensive cognitive learning outcomes.

2. The rapid development of videos enables effective, but cheaper and faster adoption

With today’s technology, it’s much easier to create, edit, and publish a video-based training course than to replicate the same curriculum using PowerPoint slides, still images, and text-based teaching content. Content developers can use off-the-shelf video authoring tools and digital content development software to create powerful, impactful eLearning videos.

In the face of rapidly changing information, it is essential to update the training content quickly. Because they are easy to create and deploy, training can easily update and update videos so that training is always updated and updated.

3. Videos are a great teaching tool for generations

Our workforce is made up of several generations, which makes the work of L&D teams even more difficult. Using an effective training medium such as video for training makes corporate training programs more acceptable and accessible to the entire workforce.

How can videos be used to cover the full spectrum of your training needs?

A diverse corporate training program requires L&D professionals to meet a variety of training requirements. Videos work well for a wide range of training needs:

  • Video-based formal online training is ideal for consumption on the go.
  • They are ideal for supporting Virtual Instructor-Led Training (VILT) and are good teaching resources before, during and after the workshop.
  • Microlearning video content works well as instant or just-in-time learning aids and to support point-of-learning initiatives. They are ideal as work aids and supplementary learning aids.
  • Using videos in training is a great informal learning tool.
  • Using videos for social learning by encouraging sharing and the like extends learning beyond the formal training realm.

Strategies for using video in training using a learning and achievement ecosystem approach

When you understand how to effectively use video for training, you can not only create a successful business learning and performance ecosystem, but you can also provide highly personalized study trips for learners.

Here are 5 success strategies L&D teams should consider to create successful corporate learning and performance ecosystems [1] use the videos in training programs:

1. Raising awareness of key corporate training initiatives

2. Engage learners through new immersive learning experiences

  • Create and deliver engaging immersive learning using interactive training videos [2] Content with virtual reality-based 360º videos.
  • Use videos that can be integrated into branched and scenario-based learning content.
  • Spice up boring, dreary courses like mandatory recertification and compliance training by including gamified video content.

3. Support of the learners in practicing and applying what they have learned

  • Use videos with additional exercises, simulation-based assignments, tests, and exercises.
  • Use video-based micromodules, mock exercises, exercise scenarios, and simulated learning content that help learners improve their skills in a safe, controlled environment.
  • Sharpen critical thinking and “think on your feet” decision-making skills with branching videos.

4. Support and promotion of informal corporate learning and company-wide continuous learning programs

  • Encourage user / learner-created videos to promote informal learning.
  • Promote social learning by making it easy to share micro-learning with videos [3] in training courses on social media platforms.

5. Create instant reference job aids, recruitment resources, and tools for quick access to job assistance

  • Use video content to improve previous skills / training and to mitigate the effects of the “forgetting curve”.
  • Use microlearning videos to act as instant callback job guides, provide video resources for on-demand assistance, and learn to refresh, review, and reinforce learning.
  • Create curated video libraries for training courses that serve as formal learning resources.

Farewell Thoughts

Changing dynamics in the workplace has accelerated the use of video in training. However, most organizations limit the use of video for providing virtual training. In this article, I’ve set out how video can be used to meet the full spectrum of training needs using a learning and achievement ecosystem approach. I hope this article provides the necessary insight into how to use video for training using a learning and performance ecosystem approach.

In the meantime, if you have specific questions, contact me or leave a comment below.


[1] Using a Learning and Performance Ecosystem for Employee Development – With a 4 Step Guide

[2] How to Use Interactive Video-Based Learning to Improve the Impact of Your Exercise

[3] 6 Amazing Examples – How to Use Microlearning Videos in Your Training

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EI design

EI Design is a leading provider of learning and performance support solutions focused on transforming learning – keeping it relevant, impactful and ongoing.

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