Canada Association of Tourism Employees

Why Outsource eLearning Content material Growth In The New Regular?

Why should companies outsource the development of eLearning content?

To successfully cope with today’s changing business dynamics, effective partnerships are a must for companies. COVID has forced many companies to change their workforce models and move away from teams in the office to virtual teams. A new normal is emerging in which companies use hybrid personnel models. It is clear that a hybrid workplace model is more effective than the traditional one.

Adapting to the changing needs of this type of audience has made the L&D function more complex. A changing model that includes some on-site and some remote workers underscores the trend in learning to move towards digitization. The demand for innovative digital training offers is increasing. Employees need information in the workflow, and work can take place almost anywhere. Digital eLearning content best meets this need. Users are demanding more flexible learning options.

This has expanded the scope for L&D teams beyond what a traditional HR model can handle. No traditional team can have all of the specialized skills and knowledge required for today’s evolving hybrid work model.

How should companies leverage the power of outsourcing partnerships?

Companies operate in a world of finite resources. There is fierce competition to find and retain top talent. Today’s world is different than it was back then, when employees had to sit next to each other to work together. Modern means of communication have essentially eliminated geographic distance. Individuals can work together regardless of their geographic location. The companies that embrace this change will be successful. Those who resist will fall behind.

This new paradigm is especially optimized for knowledge work. L&D professionals should analyze how the new paradigm of employer and employee relations, organization and virtual connectivity can be used to leverage a larger talent pool.

Companies that do not support outsourcing face several problems:

  • You employ large teams of specialists with a few project managers and one or two generalists.
  • Project managers and generalists become the bottleneck for efficiency and effectiveness. They can limit creativity and innovation due to a lack of skills and the ability to go beyond the capabilities of their team.
  • They employ large teams of mostly generalists with a few specialists or project managers. The quality of work can deteriorate into superficial learning solutions.
  • Hungry for the best talent but limited to a small geographic region, business leaders develop a limited vision and curb the impact of employee development on customer performance and business success.

In any case, the current (and outdated) approach to the workforce is slowing innovation and productivity, so that new knowledge work firms that have adopted an outsourcing model overtake and crowd out those who don’t.

What are the benefits of outsourcing e-learning content development to a strategic partner?

Outsourcing the development of eLearning content enables companies to meet the demands of a hybrid workforce and the increasing demands of business prospects. All of the things that L&D teams have to do require skills that are not available on any given traditional team. However, the right partner for eLearning content development can fill this gap.

There are several advantages to outsourcing the development of eLearning content to strategic partners:

  • Outsourcing the development of eLearning content to a strategic partner gives companies a virtually unlimited number of talent. There are many specialists out there hungry to be paid for their skilled workforce. Companies no longer have to keep specialist skills in-house, but can outsource them if necessary. For a project that requires scriptwriting and video development, for example, in-house project managers can hire a strong screenwriter and then outsource their work to an eLearning content development outsourcing team with strong video development skills. For short-term tactical work, more targeted skills can be found that close the loop that is required for the further qualification of internal employees.
  • Outsourcing firms already have proven talent, and therefore partnerships show positive returns immediately.
  • When working with outsourced partners, it is easy to set and comply with quality standards. This gives L&D teams useful flexibility to leave an outsourcing company if they don’t meet the promised standards.
  • Outsourcing the development of eLearning content increases innovation and creativity by bringing in a fresh, external perspective.
  • Unfortunately, full-time employees (FTE) are not always motivated to work quickly. However, outsourcing firms are motivated to do a good job as soon as possible so they can move on to the next project. The project time to completion is shortened by outsourcing the development of eLearning content.
  • The work cycle doesn’t stop when you work with outsourcing companies. In fact, it is beneficial to find outsourcing partners who operate in different time zones so that teams can create content while the parties are not working. You can then request reviews when the parties are working, which essentially avoids waiting. This increases the iteration possibility and at the same time shortens the time to completion. There are no breaks because while one team is not in the cycle, the other is working.
  • Outsourcing the development of eLearning content provides a flexible cost model that allows companies to find the workforce they need from locally available resources at a potentially reduced cost.
  • In addition, companies get more bang for their buck as they only pay for work when working with outsourcing partners; You don’t have to worry about paying employees for administrative tasks like attending meetings or completing compliance training.
  • The hiring process usually takes a long time and is expensive. With an outsourcing model, companies don’t have to worry about hiring talent, the outsourcing partners take care of that.
  • L&D teams can be more scalable and respond quickly to changing business needs. By outsourcing the development of eLearning content, it can easily grow as demand increases and shrink during downtime.
  • L&D teams can be more agile in developing training solutions when working with outsourcing partners. You are no longer limited to the narrow expertise within a small team of RTDs.
  • Outsourcing the development of eLearning content reduces the risk associated with training rollout by allowing companies to select partners who have a proven track record in content development and program implementation.

How can companies overcome potential challenges in outsourcing e-learning content development?

The corporate culture may shy away from using outsourcing partners. Employees can feel threatened. Trust is often an issue, especially at the beginning. IT and HR departments sometimes hesitate to work with outsourced partnerships. However, as soon as they see the immediate benefits of working with contract partners, these fears quickly dissipate.

Sometimes companies fear losing their close bond with family. However, outsourcing partners are quickly becoming extensions to permanent team components, tools that expand their capabilities to create effective e-learning content.

Some in-house L&D experts have to move from content developers to project managers. While this worries some FTEs, it creates an environment where L&D teams can be more agile and respond quickly to stakeholder requests and hybrid employee needs. These L&D experts are learning to become solution designers, not just content developers.

Farewell Thoughts

There are many benefits to outsourcing the development of eLearning content. I hope this article provides the necessary insight on how solid partnerships with eLearning content developers will improve the productivity and effectiveness of L&D teams.

In the meantime, if you have specific questions, please contact me or leave a comment below.

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EI Design is a leading provider of learning and performance support solutions that thrives on transforming learning and keeping it relevant, effective and continuous.

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