Canada Association of Tourism Employees

What Are The Completely different eLearning Venture Job Roles?

eLearning professionals and their tasks

An eLearning project is never the job of a single person; Numerous hands are involved behind the stage. It would be a huge challenge to create high quality learning experiences that meet learner needs without the right people involved. Therefore, it is important to understand the different roles and skills that make up an eLearning team. Knowing the value of each of these roles to the project will help us better understand the complexities and overcome the challenges as we work towards a common goal.

eLearning project job roles

Here’s a look at the roles involved in an eLearning project. Let’s understand each one better.

Project sponsors

They are the main stakeholders who own the project. You generally have a clear idea of ​​the “big picture” (ie the final eLearning outcome). Hence, they take the initiative and give the team a good direction. In our company and with other learning providers, these are usually the customers who contact us with their business requirements and who would like them to be addressed with a learning solution.

Technical experts (SMEs)

You essentially have authority over the content to be covered in eLearning. They are the links that will help us find the right content that relates well to the target audience. During the life cycle of an eLearning project, they serve as knowledge bases that curriculum planners use to understand the content. When working on highly technical or industry-specific topics, their guidance is even more important. Note that some projects may not have subject matter experts at all and the curriculum vitae may also act as an SME.

Project manager

You are responsible for the smooth running of the project on a daily basis. Your impeccable planning and execution skills ensure the successful completion of the project life cycle. In addition, it is important for them to maintain a good relationship with the team members and maintain the team spirit to ensure the on-time delivery of the interim milestones while galloping towards the project start date. A strong PM copes with the various challenges that arise at the team level and at the same time successfully drives the completion of a project on time.

Instruction designer

They apply their in-depth knowledge of lesson design principles, learning styles and learning theories to transform the content identified by the SMEs into an effective blueprint of the eLearning to be developed. To do this, they add the right dose of interactivities, animations, quizzes and various other interesting elements to further involve the learners and thus ensure a successful transfer of knowledge. In a smaller team or project, a teaching designer may be responsible for needs analysis, content research, content writing, working with the development team, and the ultimate successful delivery of the project.

eLearning architect and developer

They work together to make the vision a reality. They turn educational designer’s blueprints into a tangible eLearning product. To do this, they can create the e-learning natively on the learning platform themselves or use e-learning authoring tools such as Articulate 360, Articulate Rise, Lectora, Captivate, Camtasia, Adapt, etc., or create it with various front-end web languages. The development team is responsible for the technical and creative implementation of the learning object.

Multimedia designer

They add further engagement to this eLearning product by using their visual design skills. They use a variety of graphics tools to create immersive and interactive graphics and motion graphics that support the content to create a visually enhanced and aesthetically pleasing eLearning module.

Language talents

They add a supportive level of understanding by describing the animations and enhancing the scenarios through conversations. Professional storytelling not only creates added value for the auditory learners, but also contributes to the overall commitment of a well-structured eLearning module.

QA specialists

Last but not least are the QA specialists. They check the eLearning for content, clarity, consistency, graphics, language, suitable references and accessibility. A thorough review ensures fewer review cycles and delivery of a quality product to the customer.


You can skip one or more of these roles or add them to a single person for smaller projects. On the other hand, larger and more complicated projects may even require the addition of other roles such as game designer, accessibility expert, animator, etc. While every eLearning project is unique in its requirements, most projects require all of the above features.

A great team brings a wide range of skills to the plate and thus leads to outstanding eLearning experiences.

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