Canada Association of Tourism Employees

Sponge Group Welcomes New CEO

Sponge Group Announces New CEO

Adam’s role is to create an integrated portfolio of international e-learning services, starting with the four strategic digital learning investments Aliter Capital has made over the past 2 years. The focus will be on consolidating and expanding a domestic position in the UK while expanding the company’s presence in Europe and the USA.

Adam brings a wealth of international expertise from a career in private equity-backed media technology and SaaS companies, including platform buy-and-build.

Adam Poulter said, “The e-learning markets have shown remarkable Covid resilience and Sponge’s growth has been particularly impressive. With a solid reputation, a valued brand, and global customers in the pharmaceutical, technology, and emerging FinPro sectors, the company’s foundations are well positioned for further expansion.

“The move from business to hybrid, remote and agile offices is a new business requirement. Trusted partners for compliance, learning, onboarding, career development, and learning development are now Board priorities.

“I see Sponge’s ability to tailor, or serve, these new business needs, with e-learning as a fundamental tool to motivate, inspire and create sustainable career development, as the corporate promise we make to our partners.”

Billy Allan, Founding Partner and Chairman of Aliter, said, “We are very excited to have Adam join the board and lead the Sponge Group. This appointment follows a very successful business development focus that led to the acquisition of Sponge, Bolt Learning, Skill Pill and Idox Compliance into the newly formed Sponge Group.

“With a strong new business pipeline, very solid balance sheet and Adam’s proven track record, the company is well positioned to meet its strategic goals.”

About Adam Poulter

Adam is an executive in media and tech services, first from the analog side of media and advertising and then through the dot-com years through convergence to digital and tech services. He has successful instances of M&A and private equity on both the buyer and the seller side at home and abroad. He has a proven track record of integrating acquisitions as well as achieving organic growth upon exit. He led the New York start-up of Carlton Communications’ foray into the US cinema services business and its sale to Thomson SA; was on the sell side of the Carlyle Group’s sale of Vubiquity for $ 254 million to Amdocs; Ascent Media’s exit to MacAndrews and Forbes by Liberty Media; and before Sponge CEO of KKR’s investment in Travelopia’s spin-off from its non-core education division. Visit Adam’s Twitter account for more information.

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