Canada Association of Tourism Employees

Prime Advantages of E-mail Advertising [Targeting The eLearning Community]

What are the main benefits of email marketing for eLearning companies?

Have you considered the benefits of email marketing and how can you use it to reduce advertising costs? An email advertising campaign is one of the most direct forms of addressing customers. You can use it to generate new leads and move potential customers further down the sales funnel. More importantly, successful email marketing campaigns can help you build the business for your brand without breaking the bank.

Whether it’s a newsletter or an email, this targeted strategy produces quick results. But what if your email contact database is small? Or what if you need to expand to new audiences? This is also where you can leverage other online communities based on your niche to reach the right audience. Either way, it’s one of the most successful strategies out there. For example, our campaigns have an average click rate for opening emails of 14.5%. Not bad from a pool of over 30,000 email subscribers, right?

Let’s examine the many reasons why you should consider email marketing for your product or service.

6 Notable Benefits of Starting an Email Marketing Campaign

1. Reach targeted buyers immediately

The great thing about email marketing is reaching out to qualified leads in person. Of course, you can’t email them one at a time, but you can create a strategy that will make them feel that each email is exclusive. Everyone on the subscriber list is interested in your product or service to some extent. Many don’t even know they need your offers until they read it in an email or e-newsletter.

Such a strategy is even more effective once you have optimized your campaigns and are using database segmentation. The more information you store about your contacts, the better your conversions will be. Actions that users take on your website are equally important and can also help your email automation and conversion rates. Why? Because you can get the information you need when it’s needed most. Timing is important!

Would you like to go one step further? There are several websites that offer top placement in their newsletter. You can benefit from this, for example, to promote your eLearning tool or your eLearning service. Take the time to research online and find out the best online communities for your business. The above will expand the reach of your target audience and help you grow your email list. It depends on which landing page you are forwarding those new leads on.

2. Build brand awareness

Decision makers may not be familiar with your brand yet. However, an email marketing campaign is a great way to introduce it to your software or training solution. Plus, you can build brand awareness faster. The same goes for an email campaign that lets you stand out from the competition and deliver your promotions straight to potential customers’ inboxes. Put simply, leads don’t have to look far to find solutions to their key business challenges. For example, instead of searching the web, they can search the email to identify top vendors.

The hardest part, however, is growing your email list. Getting into someone else’s inbox isn’t that challenging. You just have to get the hang of it. The most important rule for a successful email marketing campaign is developing your email marketing strategy from the ground up. So, first of all, you need to focus on building your list. In some cases it can be helpful to offer an incentive. Email marketing is all about expectations. So make sure you provide great content to everyone who reads your email. From your intro email to a consistent lead nurturing campaign, you need to focus on warming them up. Don’t pitch right away. The outlook is all-in when it comes to value and quality.

3. Increase site traffic and get new leads

Of course, one of the most direct benefits of email marketing is getting more traffic to your website. You have the option to drive email buyers to your top converting landing pages so they can learn more about your brand. Some of them are likely in the market for a new LMS or off-the-shelf solution to fill in business gaps since they are already subscribed to the mailing list. So you click through to your website to rate your portfolio or learn more about your outstanding features.

If you’ve used cold email techniques to get new leads before, you must have realized that it is a demanding task. Sure, using email templates can generate some warm leads for your sales team. But what if there was a better way? There are many online platforms that have mastered the art and science of effective email campaigns. What works is customizing the message to suit the recipient. Also, you need to ease your audience’s pain or just give them something they want. Remember to always keep your messages short, simple, and actionable.

Whatever the case, when choosing a team, make sure to get some stats first. For example, you should ask about open rates and click rates. Of course, the most important thing is the website audience, so make sure you get more information about their website visitors. Are you interested in eLearning solutions like yours? What about the conversion rates? How many subscribers do you have?

4. Promote special offers

The benefits of email marketing even extend to temporary offers. For example, you want to advertise your new functions of the eLearning software or you have a webinar about your add-ons for web conference software and you need to occupy these virtual seats quickly. Another idea is to advertise special discounts or exclusive content like eBooks and tips. Email marketing advertising can help you get the word out on a tight timeline as it is delivered directly to qualified buyers.

5. Increase conversions

The ultimate goal is to encourage qualified leads to purchase your product to contact you for a quote or to register for the event. An effective email marketing campaign will help increase conversions since the purchase intent is already in place. It is for this reason that subscribers chose the Marketing List to receive newsletters. For email explosions, develop a campaign that reflects your brand image and touches on all key unique selling points. Of course, you need to know how to write a compelling copy for email advertising services. For example, always add an attention grabbing CTA that touches the pain points. You should also highlight specializations and use cases to improve click-through rates.

6. Improve customer loyalty

What are the benefits of email marketing for customer relationship management and lead nurturing? Email advertising is especially useful for prospects. All the information is in the email, so there is no need to independently verify the providers. On the other hand, email marketing also strengthens credibility and simplifies the qualification process. They can also contact your company directly to request pricing information or to sign up for a free demo.

Remember, however, that before you start writing a “salesy” copy, you need to let potential customers know about your solutions. So, email marketing can help promote both your most valuable content and your unique services. It’s a subtle way of getting prospects to come to you for a solution. The more valuable content you share, the more you have to gain in the future. Always remember that users are constantly looking for solutions online. So if you write content that is tailored to the solutions you are looking for, you are set to succeed!

If you’re determined to convert your new leads, you’ll love reading our complete lead nurturing guide for eLearning companies.


One of the most challenging aspects of email marketing is creating your own list. Prospects can sign up on your landing page, but you need to get as many leads as you can without going over budget. Because of this, many companies use email marketing solutions that allow you to instantly connect with your target audience. They have already drawn up the list on your behalf. Plus, you can adjust your strategy to meet your marketing goals on budget.

Why Use Email Marketing? How do you reach interested parties? What’s the best way to create targeted and personalized content for the eLearning community? Let our team of marketing experts put together a marketing campaign that falls within your price range. We can help you gain better brand awareness and reach your niche audience in a fraction of the time.

With an average open rate of 14.5% and detailed performance reports, your eLearning business can drive stronger customer relationships and maximize marketing ROI.

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