Canada Association of Tourism Employees

Participating, Reaching, And Influencing [eBook]

How powerful companies are using video in their L&D programs

Does video fit your online training program? 312 talent development professionals were surveyed to generate insights for this must-have eBook, 60% of whom were managers or higher in their companies. It shows how companies are using video in their tutorials and making that interactive content accessible to online audiences. It also highlights factors that motivate businesses to use video to learn and the barriers they must overcome in order to get the results they want.

eBook publication

Learning Video: Engagement, Reach, and Influence

Discover how successful companies are harnessing the power of video in their online training programs!

The power of video for talent development

Video not only captivates and inspires your remote learners, it also improves knowledge retention and recall. It provides a visual example to follow and allows them to avoid common mistakes by putting everything in context. In short, video for learning is one of the most cost-effective ways to nurture talent and identify areas for improvement in your employees. For example, they can create task tutorials and walkthroughs that encourage them to reflect on their personal performance.

About this eBook

Video is immersive and interactive, turning employees into active participants instead of passive observers. This guide provides valuable insights to help you incorporate video into your L&D strategy. Here’s a quick look at what you’ll find inside:

  • Research summary: This chapter explores facts about the research and how companies are using educational videos today.
  • Important findings: Highlights the key findings and provides a more detailed overview of the content areas for video-based learning.
  • Recommendations: Based on the results of this research and SME findings, ATD Research makes its recommendations.


Download the Learning: Engagement, Reach, and Influence eBook video to immerse yourself in the data, maximize learner engagement, and create compelling content for your teams. It contains tips, trends, and analytical research that you can apply in your own strategy to improve ROI and reduce employee turnover.

eBook publication: VIVAHR


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