Canada Association of Tourism Employees

On-line Coaching Improvement With Strategic Planning

Maximize strategic planning when developing online training courses

The world seems to celebrate impulsiveness and spontaneity. From endless sales to adrenaline junkies on pedestals, we are in awe of people who just do it. But in a corporate environment where millions of dollars are involved, a little forward thinking is enough. And while many of us would fail the marshmallow experiment, we can learn to hold out a little longer. We can learn to plan ahead. And we can certainly use these skills when planning our online training development to create online training materials for colleagues and clients.

5 Strategic Planning Tips When Developing Online Training

1. Plan for remote engagement

The average online teacher doesn’t care if their online learners are paying attention. You just want to go through the eLearning course. But good online teachers interact with their online learners. You want to involve them because they know that active participation helps preserve knowledge. Plus, they just enjoy sharing ideas and feelings with their online learners. Your online training should be no different. Even if it doesn’t have a PE teacher, it should pull learners out of the company. Keep this in mind as you work on each chapter. Let this approach influence your decisions during online training development.

For example, would this content work better than 300 words of text or 3 minutes of video? Which option are they more likely to share (within proprietary boundaries)? How can you invite your corporate learners to step out of passive mode and get excited about their online training course? Those little choices could range from using orange instead of gray (more stimulation). Or you offer several language modules that give employees the opportunity to choose their preferred voice-over. They’ll pay a lot more attention to a voice they really want to hear. And they will remember more too.

2. Create an outline

There is a theory about types of writers. They are often referred to as plotters vs. pantsers. Plotters always know exactly where the story is going. You can “plan” the whole book or go through chapter by chapter. Before you type a single word, you know what is going to happen. Suspenders do the opposite, “fly past the pants” and follow the story wherever it goes. Your stories may seem more organic, but they often get stuck making their writing process take longer. It is also more likely that action holes will appear when new directions of action emerge.

For developing online training courses, the “plotter” approach is better. Start with learning objectives, objectives, outlines, and a table of contents. Use this as a guide for completing your online training material. One of the critical components of strategic planning is identifying your company’s mission and values ​​that will affect your online training. For example, the content of the online training should reflect what your organization stands for and appreciate your company’s belief system. Another consideration is online training gaps and potential for improvement. How will you improve your weaknesses and use your strengths to fuel employee growth?

3. Keep it (long and) short

In the corporate world, time is the most important thing. So online training is a dream. They only last minimal periods of time and can even be done during a coffee break or an elevator ride. However, the way you design your online training will depend on your goals. Before putting anything together, think about your short and long term goals. Take them into account in your software. For example, if you’re building something for an FMCG company, the short term goal might be local compliance.

In the long term, you may sell to every branch of this company. Make your base language easily translatable knowing this is a global company. For example, use conversational language instead of exaggerated technical terms. This will reduce the chance of your online training material being lost in translation. Better yet, incorporate alternative languages ​​from the start. It can be a valuable marketing tool and secure a bulk order for you even before your customer makes the first purchase. Offer what they need before they know they need it.

4. Identify potential risks and obstacles

Another important prerequisite for the strategic planning of your online training development is to identify all the hurdles that can stand in the way of online training success. This can range from a lack of employee motivation to ineffective eLearning course design. There are also risks to consider, e.g. B. Whether your online training initiatives are generating a high ROI. And it is not enough to simply identify these obstacles. You need to figure out how to mitigate these to achieve the results and goals you want. Another potential obstacle falls short of employee expectations. For this reason, it is important to find out what they need and want from online training in order to retain your top talent.

5. Evaluate, track and fine-tune

Finally, implement a solid assessment strategy to see if you are achieving the goals. Educate your employees to make sure they have all the tools they need. You also need to be open to adjusting the online training strategy if it doesn’t work as planned. Ask employees for eLearning feedback so they know their opinion matters. This is also a great way to expand your online training strategy based on their contributions. Or even narrow down the learning goals and objectives according to your needs.


Thinking ahead and planning strategically can improve almost any situation, especially when it comes to money. So before you dive into online training development, take some time to organize your thoughts. Improvising is more fun, but slower and often more expensive. First, write down your long and short term goals for your online training. Choose online training techniques that will pull your employees “out of their seats” and immerse them in the online training course. List your goals and learning objectives, then create an outline and table of contents. This ensures cohesion and makes your online training development tasks easier and more thorough.

In addition to following these 5 tips for applying strategic planning to online training development, you may want to learn what the most effective tips are for developing custom eLearning content. Download our exclusive eBook Successfully Developing Custom eLearning Content to find out why successful eLearning content is synonymous with custom eLearning content. This guide is the ultimate tool to help you achieve this, and it introduces the best experts in custom eLearning content development who share their personal stories and anecdotes.


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