Net Pop Ups And ROS Banners for eLearning
How can you use banner ads for your e-learning business?
What are the different types of banner ads for e-learning marketers? How can you use them to promote your product or service and reduce your marketing spend? This article answers all of your burning questions about running site banner ads and pop-up banners and their many uses.
First, let’s briefly recap the basics of banner advertising. In short, popups and banners are embedded in web pages that are targeted at your niche audience. For example, this could be your own website or the website of an industry thought leader that is already attracting decision makers in the eLearning space.
The banner ad directs leads who click on it straight to your landing pages with the most conversions so they can learn more about your brand.
Now let’s dive right into the types of banner ads and how they can maximize your marketing reach.
Promote your product or service with banner advertising
Would you like to reach over 936,000 readers per month and get your message to the right people? Make use of different types of banner advertising in the eLearning industry.
What are the different types of banner ads?
Run Of Site Banner Ads
ROS ads appear at the top of the web page or in the margin. You can implement multiple campaigns on your website to test the waters. If your traffic is low, you may want to use traffic from another website. The more relevant the website is to your service, the better. After all, you want to reach a targeted eLearning audience.
The dominant banner types in the online world are:
- lightning
- Animated GIFs
- Static banners
In addition to the main types of banner ads listed above, you can use various formats, layouts, and presentation styles to display them. For example, your banners can be floating, rotating, scrolling, and more.
Run-of-site banner ads are an inexpensive way to increase traffic and conversion rates because they have minimal distraction (no invasive ads). However, you still get all of the big data you need to improve your marketing strategy and drive sales. To give you an example, data can show you how many people clicked on your banner ad versus the number of impressions. Remember that these banners are mainly used for brand awareness.
There are several websites that run banner ads related to article categories or tags to make them even more effective. This means that the relevance between the landing page that the banner ad appears on and what it is promoting is sure to increase conversions for your campaigns. You can try doing the same with your ROS banner campaigns!
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Popup banners
When it comes to types of banner ads, these are my favorites. Popups are also known as light boxes. This tool is a display ad that is usually displayed in the center of your website. They’re great at grabbing your website visitors’ attention. In fact, pop-up banners are a great strategy for building brand awareness AND driving traffic to your favorite landing pages!
Combining a popup with a clever copy or a specific campaign is a powerful way to collect that email address. For example, you can encourage users with a discount or unique content to get them to convert.
Again, you can use pop-up campaigns on your website or grab a relevant audience on another niche website. And remember: relevance is the key to success.
Whether you’re promoting new LMS features or special discounts on L&D outsourcing services, category-specific pop-up banners get the most results. For example, your popup can take over the page and grab the attention of potential customers.
One of the benefits is that you have more screen real estate to get your message across and expand your CTA. Typically, you can also choose from different banner ad sizes based on your advertising goals.
There are four main types of popups:
- Exit intent popup
- Time based popup
- Scroll-triggered popup
- Click activated popup
Each type of popup has a different application and advantages and disadvantages.
If you want to dive in and understand how each of these types of web pop-ups can help speed up your lead generation, check out our complete guide to web pop-ups.
How Can E-Learning Marketers Use ROS Banners and Popups?
1. Offer a special promotion for first-time buyers
First-time visitors receive a special discount that allows them to try out your product or service at a reduced cost. You’re also more likely to take the plunge because the risk is minimal. Instead of discounts, offer additional services or features. For example, first-time buyers receive additional support at no additional cost. It’s a fantastic way to show your appreciation and confidence in your own eLearning product.
2. Market your free demo or trial
If you offer free test drives or live demos, ROS banners and pop-ups give you an opportunity to increase registrations. This will generate more leads and allow potential customers to try it out before buying. For example, you might want to sign up for a free trial version of the authoring tool to test its features first-hand. Your static banners contain all the important details, such as: B. Where you can download the trial version. In return, you will receive their contact details, which you can add to your mailing list.
3. Promote exclusive content
Another popular use for a website popup or ROS banner is to promote bonus content such as eBooks, white papers, and fact sheets. For example, an exit popup appears when the site visitor is about to click away. However, you stick around to learn more about your exclusive eBook teaching them how to engage remote workers. Or maybe they are interested in the next live event you host on compliance training during the COVID crisis.
4. Apply for free upgrades
Many e-learning companies use a pop-up window to offer free product or service upgrades. Let’s say website visitors get a free asset library upgrade when they sign up today. Or they can access your exclusive VIP knowledge library to maximize LMS functionality. Pop-ups and banner ads show them what to expect if they grab the opportunity as soon as possible.
5. Hide distracting forms
The problem with opt-in forms is that they are often distracting. They take up the entire page and prevent website visitors from reading product benefits and specifications. However, the banner advertising on the site is more discreet and less distracting. You can also use category-specific pop-up banners to display your registration form after reading the article. Either way, they can click through to your landing page to check your credentials before logging in.
6. Offer engaging reminders
The clock might be ticking on your limited-time offers, or you might have a webinar fast approaching. Pop-up ads are the ideal way to remind website visitors that your marketing is remembered. You are already interested in your product or service. Otherwise, they wouldn’t be visiting an eLearning site that has helpful hints, tips, tools, and other niche resources. So, they know that the intent to buy is there and that your memory is relevant to their needs.
7. Send prospects to targeted landing pages
Finally, you can use an informational popup or ROS banner to send leads to email-driven landing pages. They will receive their email contact details for future marketing measures and they will receive exclusive content. On the landing page, for example, you will find demos or recorded webinars that offer a look behind the scenes of your product. This is why the mobile device popup and ROS banner design is so important as most visitors use their devices to review vendors and conduct market research.
Conclusion
Building a lasting relationship with prospects begins with a targeted marketing strategy. Example: Sending traffic to a lead-generation landing page to get visitors familiar with your brand.
Behavioral popups leave a lasting impression (pun intended) as visitors have already gone down the marketing funnel. Now is the time to explain to them why your company stands out from the competition. Of course, this requires a well-crafted call-to-action (CTA) and additional incentives. Also, it doesn’t hurt to create a sense of urgency so that they click right away instead of simmering your message.
How can ROS banner ads and category-specific popup banners benefit your business? Which approach is right based on your budget and current advertising strategy?
Learn more about eLearning Industry dynamic banner ad campaigns and how they can help you improve ROI in record time.
