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LMS With Constructed-In Survey Engine Sudden Advantages

Benefits of investing in an LMS with a built-in survey engine that you should consider

There are a variety of reasons for collecting survey data. From fine-tuning your eLearning course design and identifying areas for improvement, to uncovering the knowledge of your online learners so you can cover the essentials without being redundant. In fact, survey engines are so versatile that many learning management systems are now offering them as part of the package. Is it worth adding them to your must-have list? Here are 7 unexpected benefits of investing in an LMS with a built-in survey engine.

7 Overlooked Benefits of LMS With Integrated Survey Engines

1. Customize questions and answers quickly

You already have enough on your plate. The last thing you need to do is create surveys and questionnaires from scratch, complete with targeted questions and answers. An LMS with a built-in survey engine usually has templates and question types that you can quickly customize. Take for example the rating scale and the formats true / false. It also means that virtually everyone on your L&D team can create their own surveys based on specific concerns or KPIs.

2. Offer follow-up recommendations

You can also set up your survey to automatically adjust the learning path or recommendations based on the responses. The survey shows, for example, that the online learner lacks the necessary knowledge about compliance with safety regulations or does not consider his communication skills to be sufficient. Immediately after the survey, a list of targeted activities and online training resources for micro-learning will appear on the screen, giving them the opportunity to fill in gaps on their own and continuously improve their performance.

3. Collect data while there is still time to act

An LMS with a built-in survey engine allows you to set a specific timeframe for completion. For example, online learners can only complete the survey for the next 30 days. This is beneficial for two main reasons. First, you can gather actionable insights while there is still time to act. For example, before the start of the eLearning course so that you can adapt the eLearning content based on your results. The second benefit is the more accurate metrics. The survey will close after the official date range, so you can collect big data in a timely manner instead of waiting for latecomers to come forward.

4. Develop surveys that fit your image

Your survey, polls, and questionnaires are an integral part of your eLearning course. As such, they should reflect the look and feel of your current eLearning course design. Not to mention your brand image. An LMS with a built-in survey allows you to personalize the template to achieve the aesthetic you want. You can also develop different surveys for different departments, job roles, user groups, or other key criteria. For example, in your online sales skills training, online learners take part in surveys that reflect their personal interests and professional characteristics.

5. Bring external users on board

Most LMS platforms with built-in survey modules allow you to distribute surveys to external users, such as those who do not have the software installed or are not considered active users. This comes in handy when you’re trying to collect data from potential online learners or trick them into signing up for your eLearning course. For example in cases where you want to find out what to look for in your next eLearning course or what topics to include in your catalog. Another application for this is the questioning of online learners who have dropped out or simply completed the eLearning course. This will allow you to gather data about your eLearning experience and how it can be improved in the future.

6. Personalized surveys based on the curriculum

Another benefit of investing in an LMS with a built-in survey engine is the ability to customize surveys based on the curriculum and make surveys mandatory for completing eLearning courses. For example, online learners have to complete the final survey to receive the certificates, while personalized surveys allow specific questions / answers to be assigned to individual learning pathways. For example, a learner from the company is taking part in your online customer service training. But you also want to pursue other skills or abilities that tie in with other departments. Curriculum-specific surveys can help them figure out which paths to take without straying too far from their comfort zone or too far from their professional roles and responsibilities.

7. Gather more detailed insights

The biggest benefit of investing in an LMS with a built-in survey engine is that you can gain more in-depth analysis and insight into your online learners, as well as aspects of your eLearning course design that may require some work. Instead of focusing on building surveys from scratch, you can spend more time and resources evaluating your results. Not to mention, you can use the built-in LMS reports to analyze your results based on specific demographics. Such as user group, geographic location and background. Plus, all of your analytics tools are now in one place. Thanks to the LMS data visualizations, you can even display survey data as graphics and charts.


An LMS with a built-in survey engine may seem like a luxury item. However, these are just a few of the reasons a survey engine can be a “deal breaker” feature. It allows you to gather more detailed analysis, do follow-up analysis and pre-evaluate your online learners. In this way, your eLearning strategy can also be tailored to the audience and their individual needs. Don’t hesitate to contact LMS providers about their survey engines to see if they meet all of your needs. For example, do they allow you to distribute surveys to external users or only to the users registered in the system? Can you customize the look of the survey and are there a wide variety of question formats?

What use is an LMS if nobody benefits from it? Does your current LMS pass the test or is it time to look for a new system that offers a better user experience? Download our free eBook The Complete Guide to Choosing an Easy to Use LMS That Meets Your Business Needs, to find out why the LMS user experience really matters, the differences between LMS user experience and ease of use, the benefits of using an LMS built in Ease of use has a high priority, as well as the most important features of a user-friendly LMS.


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