Canada Association of Tourism Employees

Impart Firm Imaginative and prescient By means of On-line Coaching

How to convey corporate visions through online training

Organizational missions and visions are intended to define the company’s identity. They explain what the company is about and guide its guidelines. Unfortunately, they are often too abstract for everyone but the boss or the person who created them. And yet the whole company has to be familiar with them. Employees need to know how to interpret these issues, share them with others and embody them for customers. Is there a way I can use online training to convey this knowledge? Below are 6 top tips for using online training to convey business visions and keep everyone informed.

6 secrets that will spark a shared vision in your company

1. Video demos

Explaining a theoretical concept can be a challenge. The corporate vision is theoretical in nature. If you can put your guidelines into practical situations, they’ll be much easier to understand. For example, if your nonprofit’s corporate vision is to eradicate poverty, this is a more abstract goal. Break it down into something applicable, like fundraising for raising low-income children. You will grow up with better access to employment and income potential. You can then record a video on the subject to expand your vision in an understandable way. This also makes it easier for your learners in the company to share the vision with others.

2. Interactive simulations

Ideally, you would want the boss to be involved in all of your online training programs. Your investment will perk everyone else up and make the online training course more serious. However, they may not have the time to get directly involved. You can easily solve this with online training tools. For example, you can create a simulated chat with the boss and record their side of the conversation. Then you could create an animated avatar to stand up for them. When corporate learners take part in the simulation, it feels like a realistic interaction with the boss. During this exchange, the CEO can explain in his own words and in this way convey the company vision. Apprentices in companies can get to know the boss better and find out about the origin and background of the company. You will also develop a feel for the founder and your own role in the company.

3. Use infographics

Infographics are a convenient and memorable way to summarize large amounts of data. It has a better recall rate than plain text. The mixture of words, pictures, symbols and pictures stimulates different parts of the brain. This gives the impression that you are consuming different content, even though it is a coherent whole. This diversity creates a multimedia experience and makes the infographic more interactive. In addition, these different layouts and formats trigger the thinking process of your learners in the company. Displaying information displayed in different styles can cause them to be shared and expressed in different ways. Just as infographics use mixed media, corporate learners learn tips and tricks to paraphrase that vision.

4. Certify it

Online training courses aimed at conveying corporate visions are often not auditable. It’s only part of the general orientation. However, it is possible to take on an aspect of the vision and expand it. For example, suppose your organization believes in preserving the environment. That’s vague, but you can build it into a hands-on conservation course. Corporate learners can learn simple ways to protect their surroundings at work and at home. Once they have proven their skills, they can receive an internal certificate. It enables them to literally save their habitat. It also gives them the language to explain and convey the corporate vision to colleagues, partners and potential customers. You can also use badges in addition to certificates to play the experience. For example, employees must master one of the pillars of your corporate vision to receive their first badge.

5. Tell a story

Explaining a concept with practical interpretations is one way. Another option is to build little fables that get the point across. Stories are easier to remember than dry facts because they create an emotional connection. Turn your corporate vision into a relevant anecdote, whether factual or mythical. For example, a vision of ensuring clean water for everyone could have different origins. Perhaps the boss spent a summer in a foreign country and experienced firsthand the drought and poor water conditions. You can also invite guest speakers who can share their personal stories online and help staff really understand the purpose of the vision. Learning and sharing this story will send the message much clearer than any theoretical text.

6. Evolutionary timeline

It can be very important to give employees a general view of your company vision. However, what if you gave them some insight into your company’s past and why each pillar or message was formed? A timeline can help you understand the basis of every aspect of your business vision. For example, in 1985 your founder decided to venture into a different market segment to expand business. Explain why this decision was made and how it shaped your current corporate vision. And how this affected the entire industry. Employees can see how the company has developed over time and can be proud to be part of its future.


In the corporate world, missions and visions are often verbose, poetic, philosophical phrases that no one fully understands. They can be challenging to remember and illustrate to customers. Their online training course provides corporate learners with effective ways to do this. Create video demos that translate the vision into practical scenarios. Interactive simulations can imitate a chat with the boss. Develop infographics that summarize and convey the company vision. Divide the vision into units and expand each unit into its own certification. Finally, weave your vision into an unforgettable anecdote.

The right outsourcing partner can help you share your business vision and get everyone on board. Use our exclusive online directory to review providers and select the best eLearning content provider for your online training strategy.

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