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Why you should go one step further with a PPC directory listing

All marketers know the importance of adding their business to as many directories as possible. In fact, a free directory listing can help you build your brand and reach target buyers. But have you ever thought of opting for a PPC listing upgrade? Which option is best for eLearning technologies versus eLearning services? Should you be creating a simple business listing or upgrading to a PPC campaign to link your website to a directory?

A free business listing puts you in front of thousands of qualified buyers. However, PPC listings can help you increase sales and drive more visitors to your website without breaking the bank, and delivering quick marketing results that you won’t find other pay-per-click services.

Please note that there are many directories in which you can add your entry. The more niche the directory, the better for your business. Why? Because such directories attract the right buyers!

This article is designed to help you make the right choices based on your eLearning business goals. If you’re looking for more conversions, PPC is the way to go!

Do you want to drive high quality traffic to your free trial, demo, or contacting our landing page?

Be on our niche directories and reach qualified corporate training buyers as they search for the ideal solutions. ($ 0.5 / click | $ 250 monthly minimum spend)

PPC Listing Upgrade Vs. Basic Business Listings

A simple business listing is free on most web directories and you can create an account in minutes. It usually includes a company profile, feature list, use cases, and a special review section. Some advanced directories allow private account management portals so that you can modify your listing to include new selling points even after your first submission.

Online business directories offer businesses greater exposure to potential customers. By adding your listing, you can target markets that you may find difficult to target yourself.

Also note that users visiting directories usually look for solutions. If your listing is available, your company will have the opportunity to get in touch with new prospects. Additionally, entering a niche directory ensures that you will attract quality leads interested in training solutions.

Finally, an ideal company directory enables customers to evaluate and review company performance. This particular section is very important. Why? Before potential clients make an important decision, they consider feedback from colleagues and others in a similar position. Having these testimonials, ratings, and reviews along with your contact information can only increase the popularity of your business.

What are the main advantages of a simple directory listing? A free directory listing will help you:

However, a free listing may not give you everything you need to achieve your goals. For example, not every directory gives you an active backlink to your website. So if you want to maximize your listing’s potential and generate more leads, go for a PPC listing upgrade. This is one of the most cost effective ways to promote your eLearning product or service and drive targeted traffic to your website.

Top Benefits of a PPC Directory Listing

What are the advantages of directories with PPC over base lists? While a free listing can still help you improve search engine optimization and attract more qualified leads, a PPC campaign takes you to the next level. Here are some of the great benefits of adopting an industry listing PPC strategy.

Premium placement

Your eLearning company can use exclusive directories to improve online visibility. However, is a simple free listing enough? For example, a directory could have hundreds of solutions, just like yours. How do you stand out from the crowd? Directory visitors will surely find your business by searching through some filters. Why not get their attention right from the start?

A PPC directory listing generally includes a premium placement that can help you outperform the competition and put your marketing goals in the fast lane. Buyers are more likely to see your online training solutions first and click through to learn more. You never get lost in the advertising mix because your product or service is in the foreground.

CTA button to increase conversions

Building web directory links is another notable benefit that PPC listings bring to your business. Often times, exclusive directories allow you to include a CTA button so buyers can head to your most converting landing pages instead of searching for you online or jotting down your name for later. The trick is to hit while the iron is hot.

A CTA button will ask them to review your website so you can promote USPs and new features. In other words, click your way through and turn into a sale while your head is still fresh. You can even use this CTA button, for example, to send users to a demo, free trial, or a “Contact Us” landing page!

Landing page optimization

Creating a new entry is just the first step. Optimizing your copy to make it easier for readers to understand your value and your solutions is critical to getting the conversions you need. For this reason, PPC directory marketing may also offer advice on how to optimize landing pages. Domestic marketers can show you how to launch a successful PPC campaign for your eLearning business and maximize your reach.

With regard to the directories of the eLearning industry, for example, our consultants can evaluate your listing, your landing page and your bid strategy and help you optimize it. By customizing your layout and content, you can grab their attention and highlight your key selling points more effectively.

Flexible geo-bidding

Most marketing campaigns take an all-or-nothing approach. You invest a set amount and take the risk. However, there are directories where your PPC campaigns have a unique geo-bid system. This allows you to hedge your bets and set a maximum spending cap.

In our directories, for example, you have the option of addressing niche markets and locations. Another top customization option is being able to choose where your listing will appear in the Niche Directory. In short, you can customize your budget and campaign settings to suit your advertising needs.

Performance metrics

One of the disadvantages of traditional marketing techniques is the lack of control and adaptability. You have to wait months for your efforts to pay off or even get data for that matter. Plus, if it’s too late to tweak your approach, you won’t know if your tactic is actually working until it is too late.

A PPC directory listing gives you instant access to performance metrics and conversion reports. With data-rich reports, you can see clicks, average cost per click, conversions, conversion rate, and cost per lead. As a result, you can customize your marketing campaign to get even more out of your directory page.

Opportunity for personal marketing advice

Setting up a new marketing strategy can be daunting. Where do you even start? How much should you budget for to get maximum results and meet your sales goals? Fortunately, you can find PPC business directories like ours that often have a personal account manager to walk you through the process.

So when choosing a directory to run your PPC list, ask. Find out if they offer guidance and how they can help you get the most out of your PPC listing campaigns.


First and foremost, the directory of your choice should make it easy to set up your own niche PPC directory listing to expand your online presence and get instant results. For example, you should be able to easily select and edit the list you want to update and then customize your campaign. Another thing to look for is free quotes as a starting point to test the advertising waters. We have all of that plus a PPC marketing advisor to help you meet your advertising goals even if you are new to the world of pay per click advertising.

Here are the most popular types of niche eLearning directories to list your corporate training company in:

  • LMS software
  • eLearning authoring tools
  • ELearning content provider
  • Web conferencing software
  • Time recording software
  • Project management software
  • Payroll software
  • Recruiting software
  • Applicant Tracking Systems

You might want to list your business for free and see if it’s worth the investment before upgrading to a PPC list. However, many companies implement PPC right away to capture every opportunity.

Do you already have an active entry? Maximize your click through rate and take control of your marketing spend by creating a PPC advertising campaign. It’s the doorstep to get all ROI rewards, from landing page advice to flexible geo-bidding. We can help you reach qualified buyers in a fraction of the time … and at a fraction of the cost.

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