How To Enhance search engine optimization Content material Writing Expertise In The eLearning Area of interest
Improving SEO content writing skills is easier than you think
What SEO writes and why is it so important to reach the right audience? SEO writing, also known as “Writing for SEO”, is the process of creating a content marketing campaign with the primary goal of ranking in search engines. Who doesn’t want to be on the first page of Google right? However, in order to get a good SEO ranking, you need to improve your SEO content writing skills. Or at least find someone who can do that for you.
If you want to rank on Google, you need to recognize (and accept) that writing quality content is key to your success. However, high quality will not help you make the cut yourself. In order for your content to rank, you must always pay close attention to search engine optimization. It’s not magic; All you need to do is understand best practices, use the right SEO tools, and share content that your ideal buyer personalities will be happy to read!
Do yourself a favor and stop writing to write. Before deciding to post relevant content, please keep in mind that you will also need to optimize your web writing skills. Perhaps you’re a marketer or content writer in the eLearning niche, or you’ve decided to outsource your content writing before you start writing. Remember, you should always post high quality content that has a specific goal in mind.
For all of the reasons above, I decided to share my best tips for improving SEO content writing skills. You can share it with your colleagues too!
Would you like to write a well-optimized article that can be published on your website?
SEO Writing: Why You Need to Improve Your Content Writing Skills to Get High Google Rankings
In all honesty, there is no reason to post regularly without focusing on SEO as you may have content that no one wants to read. Doing this will not only waste you money and resources, but it will also affect the overall performance of your website. Choosing the right keywords and writing about what your ideal buyers are looking for is the number one driver to getting first place in search engine rankings.
Believe me, if you do this effectively you will get a great return on your investment. Why? Because creating quality content specifically for your intended users will increase site traffic. It also improves your authority and relevance.
Learn how to write content for people and optimize it for Google
First things first, writing for SEO doesn’t mean you shouldn’t care about the quality of your content. Using the right keywords is one thing, but delivering content that people actually want to read is a whole different story. The secret sauce is to find the best way to incorporate your chosen keywords without sacrificing the quality of your content.
1. Test and improve your keyword research skills
Let me tell you that I’ve seen eLearning marketers use content to influence buying decisions. The key to an effective content marketing strategy is writing for what your ideal customers want to read about. It’s not about you Content must always serve the reader! With that in mind, one of the best SEO tips I can give you here is to focus on writing topics that can target multiple keywords.
So, you need to make sure that you devote enough time to your keyword research to increase the chances of creating content that will get Google rankings. You see, most of the top pages on Google’s first page are ranked for multiple keywords. How do you do it? It is not luck. Thorough research is essential if you want to make sure your content is consistently driving search traffic.
Certainly, most marketers do targeting a primary keyword in their content. However, smart content marketers focus on including and targeting secondary search terms as well. You should do the same if your goal is to maximize the potential of your content. For those of you unfamiliar with this content strategy, I’m talking about long-tail and LSI keywords. This is how you can beat your competition. Enhance your content with SEO to generate organic traffic from multiple queries.
2. Focus on readability and incorporate keywords into your content wisely
Did you know there is a link between readability and SEO? Yes, that’s the elephant in the room that is often overlooked. So aside from your SEO strategy, you need to be extra careful with the readability of your articles. This is related to increasing the performance of SEO content and providing a better experience for your readers.
Creating readable content makes it easier for your audience to consume and understand. Your content must be scanned and written with an appropriate reading level. That means you should use concise sentence structures and uncomplicated word choices. If you publish content that is easy to read, there is a better chance your audience will keep reading. This will keep them on your page longer and help you achieve a better bounce rate and better search engine rankings.
There are many things you can do to make your content more readable. First, focus on strong headlines. Then, keep your sentences short and use plenty of headings so your readers can easily scan the most important parts of your content. Bullets and numbered lists are also a must! The use of figures, charts and tables is also sufficient. These are just some of the basics for improving your SEO content writing skills.
Indeed, ranking is a big deal for SEO, but the reader always comes first. Your ultimate goal should be to write your keywords more naturally. You can do this by using “stop words” between cumbersome keyword phrases. You don’t want to compromise your reader’s ability to engage with your content, do you? Another thing to avoid is keyword filling. Instead, try to incorporate keywords naturally into your article content.
3. Make use of content writing and SEO tools
Make sure you find the right tools. For example, you can benefit from Google’s Keyword Planner or find your way around Ahrefs and SemRush. With your website on WordPress, you may want to install Yoast SEO to make things easier and to check that you are on the right track. Remember, Rome wasn’t built in a day. The same goes for high SEO rankings.
Oh please don’t forget to proofread. Misspelled words or poor grammar make a big NO-NO. It happened to the best of us. Hence, a second set of eyes can catch something that you have missed. You will also receive feedback on your content. This is how you get better at writing content. If you’re looking for title ideas, check out Ideaflip or HubSpot’s Blog Topic Generator. For example, when I write, I prefer to use grammar or Hemingway to perfect readability problems.
In case you don’t have the time or resources to write for SEO, there are other solutions. For example, you can always reach out to well-known thought leaders and ask them to write one Guest blog post for your website!
4. Make use of SEO resources
SEO is at the core of any content marketing strategy because you must always have a good reason to spend so much time and resources creating new content. I firmly believe that every content writer should know SEO. Why? In all fairness, without a solid SEO strategy, a content marketing campaign can only get you this far.
Over the years I enjoy reading about content marketing and SEO and how the combination of the two is evolving and changing. Because of this, I’d like to share some resources to help you improve your SEO skills as a copywriter. If you want to do the same, check out these resources:
- Content Marketing Course (Hubspot Academy)
- The Beginner’s Guide to Content Marketing (Moz)
- Content marketing activated (Neil Patel)
- SEO unlocked (Neil Patel)
Are you finding SEO content writing and keyword research difficult? You will enjoy reading our insights on how to reach your ideal buyers through content marketing, even if you have a small team.
Ready to put your content writing skills into practice? Start blogging guests in the eLearning industry. Many other marketers have shared thoughts and ideas on best practices and trends.
One thing is for sure, if you are proficient in SEO content writing, you will need to have a variety of writing skills. And most importantly, a good understanding of search intent. It’s great to have professional writing skills, but in order to have engaging readers, writers need to generate content that online users will want to read.
We have the expertise to help you choose eLearning topics and turn them into content that actually answers users’ questions.
How did you find our tips on how to improve content writing for SEO? Leave me a comment if you think I missed something.
Don’t forget to download our eBook to learn how to create an SEO content strategy for eLearning brands.