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How To Earn A Spot On An eLearning Prime Listing

Winning Business Awards Is Important In eLearning: Here’s How To Start Earning Recognition

Still wondering if you need to go after winning business awards? It should be because it takes significant effort. And you have to be smart about which competitions you enter.

Awards recognize both the performance and the hard work of your employees. Winning an award does not only serve to raise consumer awareness. It can help improve motivation and increase employee morale! In this article, I’ll explain how to expand your collection of corporate awards.

There are more than 1,000 awards to choose from. So choose the business awards that give you the best chance of winning based on your strengths. That said, do not just focus on the recommended ones, because there are a lot of fish in the sea.

With our years of experience helping eLearning brands achieve niche recognition, entering and winning awards begins with selecting appropriate awards based on your strengths. That way, you’ll increase your chances of winning by about 20% before you even get a pen down on paper. Be honest about what your brand is good at. Also, find a way to show this to the jury.

Note: If you would like to be considered for the top list awards in the eLearning industry, here are some things to check out:

Apply for the top content provider lists
Apply for the top LMS software lists

Let’s see what to focus on as you’re trying to make it big as a multiple award winner in the eLearning niche.

Would you like to learn more about our awards, top lists and proven marketing solutions?

Discover how we help e-learning brands increase awareness, increase website traffic and generate targeted leads.

What to Consider for Winning Business Awards as an eLearning Brand

How do companies win awards? There are many reasons why your company should receive awards. The most important thing is to build trust so that prospects become customers. It’s always about social proof to make this conversion. And believe me, there is no better proof than earning these badges as a top industry leader.

1. Identify prestigious eLearning awards

You need to actively look for award opportunities. If you wait for them to come to you, you will wait a hell of a long time. At the beginning of each year, take notes of all upcoming events. For example, you can start a rewards calendar. The above will help you know what’s coming and when. Also, don’t miss the opportunity to ask your friends and industry contacts to share information. Any tips you can find are important, and then you can return the favor. Peer knowledge can lead to great recognition!

Many of you may be wondering: What awards should my company apply for? Or you may be wondering how to get nominated for an eLearning Business Award.

Finding awards is easy, but you need to be sure that you are applying for awards that you can actually win. Make sure you qualify and play to your strengths. For example, if you are known for excellent customer service, apply for awards that focus on that. If you are known for product quality, avoid the customer service award.

Of course, finding industry awards should be your top priority. For example, you can find specialist publications, industry websites, or special interest and other industry-specific magazines that offer awards. If you want widespread recognition for your company, you can also check out the national awards.

Also, find out what awards your competitors have won and keep track of them. Applying for the same price could be your opportunity to steal it from them! For example, maybe your rival made it onto a top e-learning list, or maybe they won a Brandon Hall Group Award. See what it takes and win!

2. Collect as many reviews as possible

Winning awards is a celebration of excellence. For the most part, professionals who provide top-notch customer service have built a golden reputation for themselves. That’s what it’s about, isn’t it?

Exceeding customer expectations should be your main focus in order to become the best. The customer experience builds confidence in selecting top-notch award winners in the eLearning niche. That means it will help validate their choice and provide peace of mind.

Since social proof is what you need to confirm the value of your product or service, it is necessary to collect as many positive reviews as possible. Most juries want a Proof of Excellence and can find it by reading reviews of your product or service.

Don’t forget to read my article on how to get customer reviews for your eLearning brand!

3. Review the entry criteria for eLearning Awards

Carefully read the criteria for submitting your eLearning Award. I check everything over and over again! Before you go on a mission to fill out an award submission, you need to be clear about what the judges will expect. So focus on reading the accompanying documentation. Most importantly, make sure you understand the criteria on which the judges will base their decision.

The criteria of the eLearning industry for the ranking of the best LMS solutions are, for example:

  • Customer service
  • Customer experience
  • Software features
  • Software innovation
  • Customer ratings
  • Economic growth potential
  • Customer loyalty
  • Employee turnover
  • Social responsibility

Do you want to compete with top providers in the eLearning industry? Then apply to win an LMS award. The same applies to all interested providers of eLearning content. If you haven’t already, please make sure to add your free entry to eLearning Industry. All eligible providers are contacted every year and receive information about upcoming toplist awards, the next steps and the selection criteria.

You should also carefully observe the submission rules and criteria of the individual award organizers.

5. Bring added value to the eLearning community with your product / service

As the saying goes: you reap what you sow.

Anyone who tries to market a brand or a product in today’s environment will have a hard time. There is too much noise, especially in the eLearning niche. This makes it difficult to get your message across to your ideal audience.

Is there a solution? To be clear, you need to search for and win awards in your industry. And then start showing them off! When you win awards, you can differentiate your brand, build loyalty, and sell more.

But awards are not easy. To claim that trusted third parties have actually recognized you as one of the best in your field, you have to deserve it. Hence, it is important to focus on continuous improvement. It would be best if your primary goal is to provide great customer service. Why? Because that too will earn you a good reputation and positive reviews!

You may want to strive for Social Impact Awards. Earning such recognition could be the perfect way to showcase your corporate social responsibility testimonials. This can range from a charity partnership or environmental statement to a feel-good strategy.

When choosing a competition, keep in mind that the judges are likely to be industry experts. Therefore, expect clear evidence of your impact, not vague political statements.

6. Find out your budgeting options

Many competitions are free to enter, but there will always be some that require an entry fee. Also, keep in mind that you may have additional expenses like design time or printing. So maybe you need to find out if you have the budget to pursue certain opportunities. It would be best if you included awards as a line item in your annual budget. That way, if any expenses arise, you’ll have everything planned out in advance.


If you ask me, eLearning brands should stop wasting money on traditional advertising. When you win awards, you get tens to hundreds of thousands, even millions, of dollars of more credible attention instantly, absolutely free. Why miss the chance to belong to the elite?

The key is to learn how to completely separate your business from all competitors and become a brand in demand. When you receive an award, potential customers will flock to you.

Of course, good business is what wins awards. It’s about recruiting and retaining long-term, loyal and committed teams. It also has to do with the constant improvement of the corporate culture.

Who wouldn’t want to achieve rock star status in their business? By making it your business to win as many awards as possible, you will generate free local, nationwide, national and even international exposure.

It’s less time consuming than you think. All you have to do is next to nothing and only spend 15 minutes a day. Make it your goal to become an award-winning company and share interviews with some of the most respected award-winning CEOs, entrepreneurs, and executives in the country who have done the same.

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