How To Convert Leads By way of eBooks
Lead Conversion: How Do eBooks Help eLearning Companies Engage Business Training Buyers?
How can you convert leads through eBooks and attract more company trainings? The great thing about eBooks is that they cross the line between marketing and targeting customers. Buyers get all the information they need to make an informed decision or address organizational challenges. At the same time, your eLearning business increases its credibility and brand presence. In short, you build trust and industry authority so that business training leads turn into paying customers. This guide introduces 7 clever ways you can turn these eBook readers into conversions using eLearning eBooks.
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Learn how to use content marketing eBooks to generate leads and convert them into customers.
7 Amazing Ways To Convert Leads To Conversions With eBooks
1. React the reader’s pain points with the advertising goals
Buyers typically don’t download eBooks to have a 35-page sales pitch. In fact, they are looking for information that can help them deal with pain points directly. Or they need tips to cut costs and improve employee engagement. Even so, you still have to promote your product or service. The secret is to find a balance. You need to meet their expectations while generating and nurturing leads at the same time. For example, buyers from company training courses learn how to reduce compliance risks – with the help of your standard solutions, of course. Lead conversion isn’t easy. However, if you offer content that solves problems, you might get one step closer to your goal.
2. Search competitor bookshelves
Another clever way to convert leads through eBooks is to see what the competition is doing. What eBooks do they publish? What is your target audience? What discussion points do they cover and what is the overall aesthetic? Competitor content helps you choose the best topics, keywords, and tone for your eLearning marketing e-book. For example, her eBook has thousands of downloads because it deals with a hot trend or general challenge in a niche industry.
3. Maximize the marketing data
eLearning companies need to analyze data before they can create content marketing e-books. By looking at the numbers, you can identify gaps in your current strategy and connect with your audience. For example, one of your articles receives a large amount of traffic and likes on social media. It can therefore be advisable to study the topic in detail in an eBook. On the other hand, you may find that your list of topics may deviate from the course. Maybe buyers just aren’t interested in this topic, or it may be a passing fad.
4. Touch real world advantages and unique selling points
Quality eLearning content has emotional triggers that convert leads. The eBook explains why your product or service gets noticed and what real benefits it offers. Put simply, this is a more subtle way of attracting buyers and differentiating yourself from the competition. You have the option of associating each pain point with a product feature or service. This way, for example, your LMS social learning support improves remote collaboration and employee engagement. When The aim is to convert lead, this is your best choice! So highlight what makes you stand out and you will reap the benefits in the long term. It’s about offering what they need, when they need it.
5. Offer insider tips and tricks
Most readers (AKA qualified buyers) rely on eLearning Marketing eBooks. Thanks to your niche expertise, you capture quality leads while they learn from the pros. Therefore, every eLearning eBook should offer valuable tips, tricks, and techniques that you won’t find elsewhere. For example, here are 10 best practices for globalizing online training using a multilingual LMS. Or maybe 7 employee retention barriers and tips to overcome with eLearning outsourcing.
6. Add relevant backlinks
You can convert more leads through eBooks by including relevant backlinks. For example, each section has 5 links related to the topic that direct readers to targeted landing pages. As a result, your eLearning marketing e-book becomes an all-in-one guide because buyers can review other resources without searching the web. All the information you need is there. Likewise, your eLearning company will have the opportunity to promote related services and build even more industry authority.
7. Promote with purpose
It can be tempting to cover a lot of marketing in a single eBook. However, you should focus on a specific topic, challenge, or trend as this is what buyers are looking for. You are more likely to grab their attention if you stick to the topic and delve into all of its facets rather than trying to highlight all of the product features. First and foremost, you need to have a purpose beyond marketing for every eBook you publish. For example, this eBook is about VR training for healthcare companies that need to improve the quality of care. This purpose should be paramount throughout the creation process. Then, think of a creative way to get your marketing involved in the crease. The caveat is that your topic shouldn’t be too narrow as this will shut out a large chunk of your audience.
Are you wondering which topic would be interesting for your next eBook? Make sure you cover these trending corporate training topics!
Conclusion
These are just a few ways you can get lead conversion through eBooks and develop a relationship with targeted corporate training buyers. But even the most attention-grabbing content needs a solid marketing strategy to get more downloads. Hence, promoting your eBook on social media is essential to build your marketing list and generate leads. Fortunately, eLearning Industry’s approach to eLearning Industry e-books will help you grow your online presence and introduce your product or service to decision makers.
Not sure which advertising strategy is best for your eLearning business? From 360 inbound marketing to webinars and email promos, we offer a wide range of content marketing solutions for every budget. You can even take a quick quiz to narrow down the options and find the right strategy for your eLearning business.
