Canada Association of Tourism Employees

Gross sales Expertise Coaching Program: 6 Sources To Add

Resources and Secrets of Basic Sales Skills Training Program for Selecting a Solution Provider

All companies strive for increased sales and a maximized ROI. To achieve these goals, you need a sales training program. But what should it take to achieve your goals? This article provides practical tips on how to complete the sales training. More specifically, key resources to add to your sales skills training program and tips on finding the most suitable outsourcing partner.

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6 Resources To Add To Your Sales Skills Training Program

What are the best resources to incorporate into your exercise program? Trying to answer this question could leave you lost in a sea of ​​choices. While there isn’t a single solution for everyone, there are certainly some options that provide undeniable benefits to any business. Here is a list of resources you can add to your sales skills training program to be more effective and to help your employees increase their knowledge and skills.

1. Training

The first – and in many cases the best – solution is sales training. They come in all shapes and sizes, fit all budgets, and are a great resource to incorporate into your sales skills training program. Since most courses are online, they are available 24/7 and easily fit into a busy schedule. Another benefit is the sense of achievement that graduation provides. But most importantly, the course content is usually available to the learner forever (or at least for the foreseeable future) so that he can refresh his knowledge at any time. It has been shown that companies achieve a significant increase in sales when employees can access course content after their initial training.

2. eBooks

eBooks, one of the most versatile eLearning tools, can become a really valuable part of your training program. Save all of your training materials, as well as other information that may be important to your business, such as access to any information you may need. Don’t forget to diversify your eBooks with links to videos, audio clips, relevant websites, or social media pages. Nobody likes a dry eBook that is just filled with blocks of text.

3. Webinars

It’s great to hone your skills whenever a busy work day allows you, and at your own pace, but how about some hands-on collaborative learning? Webinars provide a dynamic and interactive environment where anyone can participate in live Q&A with experienced professionals, discuss new ideas and approaches with other participants, and test newly acquired skills. For example, many sales literacy training webinars enrich their structure with training exercises and role play scenarios that enable learners to put theory into practice.

4. Videos

When choosing resources for your sales skills training program, it is important to consider using video-based training. Videos can cover any part of the training, such as product demonstrations, customer interaction, or even occupational safety. It is always easier to learn new things when verbal help is accompanied by visual help. So how do you organize these videos so that they are easily accessible? You can either create a password-protected video library on your company’s intranet or on a separate resource website. If privacy is not that important to you, go to YouTube. For example, product presentation videos are also available to your customers for easier comparison.

5. Expert knowledge

If you are concerned that you cannot cover all of the basics of your sales training program yourself, experts are here to help. There are tons of blogs and podcasts online that specialize in selling (or any other topic). Most of the time they are even free! Reading (or listening to) personal experiences, advice, and anecdotes from someone well versed in the sales industry adds a real factor to the training of your staff. For example, they might see similarities between the speaker’s story and a branching scenario they were working on. How can they use this real-world advice to improve their performance and sales skills in general?

6. Virtual sale

The pandemic has brought endless changes to most aspects of our lives. If, like many others, you have been forced to do your sales remotely due to the COVID crisis, consider a virtual sales training course. Take advantage of the technology available and make the most of this new situation that could well become the new normal. With the right virtual sales course, you can learn how to attract potential customers, provide better remote customer service, and use video and digital tools to deliver engaging and informative virtual demos and presentations. This also gives you the opportunity to improve your virtual sales game overall.

7 tips to find the perfect outsourcing partner for skills development training

The right outsourcing partner can take a lot off your shoulders and allow you to focus on more important things. However, in order for this collaboration to be actually beneficial for your company, you need to keep clear criteria in mind. Here are some tricks to help you choose the perfect outsourcing partner for your sales training program.

1. Use an online directory

If spending countless hours on Google trying to find a suitable provider doesn’t sound like a viable plan, a specialized online directory is the way to go. Having a directory saves you tons of time by keeping all the basic information in one place. However, make sure you have a clear idea of ​​your needs and goals before you begin your search. You also need to look for a reliable website with objective reviews as well as experience in your subject. Preferably look for a directory with built-in filters and clear categorization. In no time at all, you will find a partner who will outsource your sales training program!

2. Read online reviews

A reliable online directory must contain user reviews and a comprehensive rating system. Take the time to read through them and see what worked and what didn’t work best for other companies. For example, what was your overall experience like? Did the seller meet the deadlines without any problems? How was your customer service? Get an overall impression of the provider’s efficiency, but also be specific. Look for reviews from customers who are in the same niche as you and have similar needs.

3. Ask for recommendations on social media

Social media is a great place to network and exchange opinions. Ask for recommendations for sales training providers that employees have worked with in the past. Or share your five best decisions and get feedback. This way, you will get a clearer idea of ​​who the best outsourcing partner for you could be without risking a blind attitude.

4. Explore the provider’s website

This is a step that many may neglect, thinking that one vendor’s website only highlights their positive sides. While that’s definitely true, there is still a lot of useful information to be found on the landing page. First of all, you can explore their portfolio of past projects and see if they match your goals. You can also get a feel for its aesthetics from the layout and navigational structure of your website. If they haven’t done a good job for their personal platform, there is little chance they will meet your company’s expectations.

5. Determine an outsourcing budget

Before you even start looking for an outsourcing partner, the best thing to do is to determine your outsourcing budget. This step is critical to your selection process as it will help you filter out any options that exceed your price range. So before you go into detail with a provider, you should know their prices and, if possible, hidden costs. This allows you to compare and contrast different candidates and make a financially correct choice for your company.

6. Take into account expertise

Either way, it is important to ensure that your sales skills training outsourcing partner has niche sales skills development expertise. You need someone with as much experience as possible. However, you should consider hiring a provider who can offer a variety of solutions. This will make your collaboration longer, as you don’t have to hire different providers for each new project. However, be careful with claims that they can offer any training solution available as these claims may very well be unfounded.

7. Ensure data security

Data protection and data security have become major concerns in our time, especially for companies. When you outsource a project, you share sensitive company information with your partner. It is therefore important that this information is treated with care and discretion. Consider signing a nondisclosure agreement before starting your collaboration. Also, make sure that your outsourcing partner uses special tools that protect sensitive data and prevent data leaks.


Outsourcing is an option that many companies forget or ignore. As a result, they struggle to set up training programs themselves, waste valuable resources, and put unnecessary pressure on their employees. If you’re looking for a great place to start your supplier search, check out our online directory. It provides the leading outsourcing sales training company with ratings and reviews.

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