Canada Association of Tourism Employees

Deploy On-line Gross sales Coaching On A Tight Timeline

Top tips for starting online sales training when you are racing against the clock

How do you use sales training in record time to increase customer satisfaction and achieve goals without further delay? Here you will learn step by step how you can start a virtual sales training program in record time without compromising. There’s even a section devoted to selecting and implementing sales training software, from budgeting to implementation, so you can get the most out of your investment.

eBook publication

Ensure business growth with effective sales and partner training

Boost sales stats and employee confidence with a solid sales and partner training strategy.

5 tips for deploying on a tight timeframe

1. Start with a needs assessment

What do salespeople expect from an online training program? What goals do you need to achieve to justify the L&D investment? Are there any current loopholes that you need to fill in order to improve monthly sales stats? What’s missing from your current eLearning tech stack? You should always start with a holistic needs assessment to improve ROI and address emerging challenges. LMS metrics, business data, employee feedback, and customer surveys are great places to collect data and identify areas for improvement.

2. Prioritize pain points

Chances are you don’t have the time or resources to cover everything on your sales and partner training wish list. Hence, you need to prioritize weaknesses and goals before proceeding. For example, maybe your team already has the basic talent so a full-fledged skill development program can wait. Instead, you can focus on compliance and product knowledge training based on your organizational needs and long-term goals.

3. Determine the best delivery format

Do you need a learning management system with mobile access to provide JIT support resources? What is the best training approach for your external partners? What activities should you use to increase student engagement and motivation? Choosing the ideal delivery method will help you fill in the gaps you identified in Step 1. For example, remote sales channels may prefer quick microlearning tools to refresh their knowledge and skills, as opposed to a comprehensive certification course. On the other hand, there may be occasions that require live events or learning paths to cover the topic. The scope of training, organizational goals and personal preferences all play a role.

4. Choose the right tools for the job

Supplier review

Authoring tools and video conferencing solutions should be high on your software shopping list. However, a learning management system is a must for companies looking to provide sales and partner training to their teams, whether remote or otherwise. The first step is to qualify vendors to see which companies offer the essential features and offer the maximum value for money. However, it’s not just about the features and price, you also need to consider the background and industry expertise of the provider. For example, are they staying up to date with the latest technology? Did they provide solid social evidence?

Create a budget and schedule

Set a realistic budget and schedule that maps the entire process, from software selection to deployment. How much can you spend on your new toolkit? Do you also need to allocate resources for custom content development? Don’t forget to include the time it will take to choose the right tool and implement it. For example, you may need to set aside amount X for payroll while your team negotiates the learning curve (which should be minimal) and evaluates the new platform in action.

Sign up for free demos

Some LMS companies offer free test drives so you can see how the tool works in the real world. Prepare an assessment checklist in advance that includes functions and everyday tasks. For example, the new platform needs to be able to track the performance of individuals and groups as well as schedule notifications to keep everyone informed. Another benefit of free trials and demos is testing the provider’s support services. Invite selected members of your organization to try the tool and do their part. How was the general user experience? Did it have all of the features you’re looking for? Did it mesh with your existing software suite?

Prepare for implementation

Now is the time to start your internal marketing strategy and make sure everyone knows their role in the implementation process. Of course, your managers, trainers, and technical support team should have a head start as they are responsible for setting up the software and training staff on the new tools. You should also seek feedback along the way to make sure you are on the right track and adjust the course accordingly. Finally, do a round of testing before large-scale implementation of the software, and then use the data to refine the official deployment.

5. Evaluate, evaluate, and adjust your sales training strategy

Ideally, sales and partner training will fill in gaps as learners progress, but these annoying vulnerabilities sometimes pop up when you least expect them. Because of this, you need to regularly evaluate your people, assess real-world performance, and then adjust your strategy based on new goals and gaps. Successful companies are always ready to adapt their training approach to keep pace with modern technology and compliance risks, as well as sales force expectations.


Adobe Captivate Prime helps train, empower, and motivate your sales reps, whether they’re working remotely or doing deals on-site. With content provider integration, just-in-time learning with job aids, and easy learning structure setup, your frontline workers get the support they need when they need it most. There’s no better time to get your sales and partner training strategy up to speed.

Download the eBook to ensure your business grows with impactful sales and partner training to learn about the in and out of sale online training and discover industry secrets. It’s a must have for businesses of all sizes, especially those looking for cost-effective ways to improve job performance.

eBook Publication: Adobe Captivate Prime

Adobe Captivate Prime

Adobe Captivate Prime – A full-featured LMS with a learner-centric approach

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