Canada Association of Tourism Employees

Cruise Market Struggling Worldwide | .TR

Before the health crisis, cruise lines carried hundreds of thousands of passengers every year. The cruise market was particularly lively but suffered the most besides the mountains and the large amusement parks.

In the midst of the Covid pandemic, cramming thousands of people into an enclosed space that could turn into an epidemic was out of the question. And nobody wanted to travel abroad or be trapped on a ship for weeks. The good news is that the cruise industry is starting to recover.

The restart occurs, but slowly. In fact, restarting a liner is more complicated than reopening hotel rooms. You should have planned months ago and started selling seats, but the companies lacked visibility. They are therefore returning to the water with far fewer ships, with still limited capacity and with sanitary restrictions.

The cruise industry remains very vibrant. Before the crisis, there were already 30 million people who sailed on a ship each year. That is a lot and a little. It accounts for only 2% of the world tourism market and there are real reserves for growth in Europe and especially in Asia. Even if the customer has to pay extras in the ship’s bars and casinos, the all-inclusive travel package remains very attractive. Especially since there are cruises for every taste, from slightly popular to very upscale.

A large part of the cruise market is focused on the elderly who have been attracted to cruise travel. The world population is aging and their purchasing power is increasing, as are their vacation days. This is good for the cruise market, which fears only one thing: a new wave of Covid.

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