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Compliance Certification On-line Coaching High Ideas

How to Start a Successful Online Compliance Certification Training Course

Marketing an online training course is challenging under the best of circumstances. Online compliance certification training courses can be even more tricky as it is perceived as a nuisance by corporate learners. However, failure to comply can cost businesses millions of dollars in penalties. You want to convince interested parties on two levels. You want decision makers to buy compliance certification training online so that you can generate income. But you also want your employees to show an active interest so that companies can achieve the best ROI and continue to invest in their course catalog for compliance certification. It is possible to set this tone from the beginning. Here is how.

6 top tips for successful compliance certification

1. Identify niche gaps and organizational pain points

Once you have identified what compliance issue you are addressing, identify gaps in that niche that the competition is not yet covering. You should also investigate the most common violations or concerns related to this compliance issue. For example, you are developing online training on compliance certification on data security in the EU. Hence, you need to consider the GDPU guidelines and know how companies need to update their guidelines to be compliant. Are there any issues that typically arise during internal audits? What should companies know about data breaches and their far-reaching implications?

2. Put together a multi-talented team

I thought you could start an online compliance certification training course on your own. Having a team on hand usually leads to better results. Of course, you need an eLearning project manager to lead the group. As well as a technical expert who knows the compliance topic inside out and can identify the findings. Then there is the graphic designer, instructional designer, and other key players who develop the online training content and certification curriculum.

Another important position that you need to fill is the marketing director. Especially if you plan to sell your course online and don’t have an established customer base yet. Schedule a pre-project meeting to make sure everyone knows the scope, expectations, and milestones. They should also meet regularly to share status updates and discuss progress. An eLearning project management platform is a must for geographically dispersed teams.

3. Find the right certification management LMS

You need a reliable LMS for online compliance certification training. Regardless of whether you are implementing it in-house or as a provider of training solutions. The LMS should be equipped with certain certification support functions. Such as certification management, tracking, and renewal notifications.

Other features you should look for are: offline mobile support, multilingualism and test engine. In addition to the LMS, consider investing in fast e-learning authoring tools with built-in assets. They allow you to develop and deliver your online training content in a fraction of the time. Without investing in additional third-party resources such as eLearning templates and images.

4. Create a tangible product

Remember that this is a virtual product. So what you need is a blended approach with the bulk of your efforts focused on the web. What you may be missing out, however, is the certification itself. It’s a great take-away course so you want to be sure it’s done correctly. Make it professional and targeted – both for yourself and for your corporate learning. It could be a verified certificate that has been stamped by a regulatory authority. Or a certificate of completion for internal compliance administration purposes. It can even be accompanied by a social impact badge that they can pin to their LinkedIn or digital resume. Display the certificate template as part of your marketing collateral.

5. Create a targeted landing page

A press conference or introductory seminar is fine, but most customers will find you online. Develop an SEO strategy specifically for your online compliance certification training. Your landing page is your hottest content marketing tool, so build it the right way. It should load lightly and quickly to lower your bounce rate. Keep it neat and tidy, easy to navigate with no unnecessary information. Your landing page should contain a user-friendly synopsis with no jargon, a course overview, a link to a free demo, and purchase details. The content page and testimonials can be optional pop-ups.

Some customers prefer to have the price upfront, while marketers prefer to keep it lower. Want to sell you on the online training course before they sell you the course? Don’t forget to focus on the practical benefits of your online compliance certification training course. Highlight exactly what topics / skills these are. And how it can help you avoid compliance penalties (and what laws / regulations it meets).

6. Consider a la carte options

Online training courses for compliance certification have different levels. This could be an automated activity required by your industry. Or it could be in response to updated regulations. Some organizations take it more seriously than others and practice year round. Others rush through the test at the last minute. The types of organizations that consistently apply the rules may not require (much) training. You’re already in the zone.

Offer a survey or self-assessment so that potential buyers can evaluate themselves. You need certification, yes, but you may not need the entire course. Employees can test in advance whether they qualify for the “test only” version of the course. They can get certifications at a lower cost because they already know the material. Free demos / test chapters can guide this decision.


Online compliance certification training is taken for granted by most employees, but it can crash a company. As an eLearning developer, you want to show your prospects the value of your online compliance certification training right from the start. Create a beautiful but practical landing page and base your marketing efforts on it. Offer free demos and a trial version of your course. Interested parties can take a pre-test and if they pass it proves they don’t need the training. They still need certification, however, so offer them the exam and certification as a discount to confirm their compliance.

With an LMS, you can develop and monitor your online compliance certification training course with a single tool. Find the ideal learning management system for your organization with the help of our exclusive online directory.


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