Canada Association of Tourism Employees

Certification On-line Coaching Course: Learner Profiles

How to develop participant profiles for your upcoming online certification course

Some people approach business with a “build it and it will come” mentality. While this works sometimes, you are likely to be more successful in developing your product or service with customers in mind. Creating a learner profile helps you to define this target customer and offers added value for everyone involved. The online learner will be happy because their course is tailored to their needs. And the course developer is happy because he has significantly improved his sales slots. Here are 7 tips for developing learner profiles for your next online certification course.

7 tips for creating learner profiles for certification programs

1. Base it on the certification

There are 3 types of certificates: Graduation, Social and Verified Certificates. Each course can receive a final or social certificate. Verified certificates must be stamped and validated by supervisory authorities and legally recognized authorities. Social certificates should be noticeable as they are likely to be shared on social media. It can be a colorful icon or a GIF. Verified documents should look more conservative and professional. It is crucial that you base your learner profiles on the ultimate goal. What kind of certification does the learner expect thanks to all their hard work and dedication?

2. Start with general details

The most basic elements include age, gender, job title, company role, and educational background. Gather this by looking at existing courses. They will likely offer dates as part of their registration. Enter these fields for new prospects in a simple registration form. You can also find out what industry they work in and why they chose it or how they were chosen. Another great way to gather this information is through a social media survey or poll. However, you should not violate any data protection laws. Make sure learners understand why they are providing the information and how it will be used.

3. Interview your audience

To successfully develop learner profiles, you need to identify their expectations. When asking potential customers to fill out a form, ask them what they would like to learn. You can list specific topics, such as: B. how to update a resume. Or it could be wider, like servicing your car for example. In order to get online learners to fill out the form, you will likely need to incentivize them. It could be a discount on the next course or a free e-book. It can even be a ticket to a lecture by an industry expert or an invitation to a product seminar.

4. Set learning goals

Many adult learners want to know why they should study. Yes, you will get a certificate when you are done, but what else happens? Define goals like: “By the end of this course, learners will know how to do XYZ”. You can categorize learners based on their goals. Then you can create lessons that address those segments. You can also use these goals and subdivisions as part of your SEO strategy. It will help the right prospects find you.

5. Log learning settings

So far we have assumed that we are using employee surveys to develop learning groups. As part of the questionnaire, ask them how they like to learn best. Do you read how-to articles, watch videos, listen to lectures, or dive right in? If they want a mixed media experience, what do they want more of and why? Would you like multiple-choice questions, simulations or a detailed thesis for your certification exam? How are you going to defend it in the latter case? In order to develop learner profiles, you cannot stop at their goals and objectives. You need to dig deeper to find out what type of certification online training course experience they are seeking and how to meet their unique needs.

6. Measure your technical level

eLearning often makes a different assumption that all online learners have the same knowledge. While we can probably all text messages and make phone calls, online learning has a few other elements. Find out how comfortable your online learners are with gadgets. Ask about your internet access and preferred devices. This informs about the structure of the course and whether you need navigation tutorials or hardware instructions. Develop learner profiles based on their technical familiarity so that you can customize your approach. For example, less experienced learners might be interested in online certification training that offers free tutorials or demos on how to use the platform.

7. Find out their strengths and weaknesses

Older learners are likely to be more confident than children. Ask them what they think are their personal advantages and disadvantages when it comes to training. This will measure both their prejudice and their philosophy of learning. Are you afraid that you will hesitate? Do you see yourself as responsible? Do you need a suggested timetable or a study partner? Once you’ve identified your areas for improvement, use the data to remove distractions in your design and focus your efforts. For example, they have a problem after starting something, especially self-guided courses. So make them accountable with weekly live event check-ins or peer-based coaching programs.


Creating a learning profile is essential for online training. Online digital training is already a path to personalized education, but profiling can bring it even closer to your goal. It’s also a good marketing strategy. Both for in-house promotion and for e-commerce routes. Design profiles that fit your certification model and start with standard information. Ask online learners what they would like to learn and how they would like to learn it. Find out how tech-savvy they are or not and let them see their strengths and weaknesses for themselves. You should also find out what they think about online training in general. Then you can exceed their expectations and bypass their concerns.

Certifications enable employees to track their own performance and ensure compliance with regulations. 10 Online Training Certifications To Add To Your Online Training Program Contains The Top Certificates To Consider In Your Strategy.


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