Canada Association of Tourism Employees

Canary Islands to Help In-Particular person Occasions

Promotur Turismo de Islas Canarias, the Canary Islands’ public tourism organization, has announced a sponsorship program for in-person events on the islands, for which 760,000 euros have been allocated, according to the Ministry of Tourism, Industry and Trade.

The events specified in the announcement can be cultural (activities related to theater, dance, music, plastic and visual arts, cinema or audiovisual media, and literature), sporting, business, scientific, academic, culinary and tourist activities.

In order to improve the economic situation in the crisis triggered by the coronavirus pandemic, only private institutions that organize and run events at the destination can apply for the program.

The region’s regional tourism director, Yaiza Castilla, said: “The tourism industry in the Canary Islands needs action to mitigate the effects of the health crisis, which also allows for activity and employment to be resumed by helping to create and maintain a Agenda is achieved by activities that attract tourists ”.

The in-person event launch program foresees just € 760,000, of which 385,000 comes from Promotur Turismo de Islas Canarias and the remaining € 375,000 from the agreement signed with the state to mitigate losses following the bankruptcy of the Thomas Cook Group.

The ministry will also announce a new sponsorship for this type of event through its public limited company in the middle of the year.

The sponsorship is distributed across the islands, so Gran Canaria and Tenerife each receive 22.37%. Lanzarote and Fuerteventura, 17.11% each; La Palma, 8.55%; La Gomera and El Hierro, each 5.26%; La Graciosa was included for the first time and received 1.97%.

José Juan Lorenzo, Managing Director of Promotur Turismo de Islas Canarias, believes that “it is important that the support is a consequence of the individuality of each island, so that the island’s development and personalized tourist features are used as a reference.”

The personal events must take place between April 1st and June 30th and may not take place virtually, but in person. In addition, the event must adhere to some form of social work for its planning and implementation, e.g. For example, hiring a large number of companies or employees or hiring people with disabilities or other impairments to facilitate their access to employment.

Given the changing pandemic situation in the islands, the announcement is open to the possibility of continuing sponsorship even if the in-person event is forced to move to a virtual environment, provided the health situation and restrictions worsen. and that the event meets the requirements to be held online.

Commercial companies, both small and medium-sized enterprises, as well as larger companies such as non-profit organizations (NGOs, associations and private foundations), self-employed, temporary unions (UTE) and clusters, are invited to apply for the program.

Aspects that will be considered for sponsorship include the involvement of other sectors that make up the tourism value chain, the involvement of the population and regional businessesincluding the impact on the Canary Islands’ image as a travel destination, innovation and its social, economic and environmental impact. Depending on the evaluation and approval, Promotur Turismo de Islas Canarias will co-finance a percentage of the event that is 20 to 50%.

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