Canada Association of Tourism Employees

Animated Coaching Movies: 6 Methods To Comply with

Advertiser techniques for use in training

Go a step further and use animated videos to get involved. When done correctly, animated videos have the visualization power to break down abstract and complex concepts into more representative, relatable and memorable content.

We see the benefits marketers are getting from using animation in their promotional content. Well-executed animated commercials can grab attention, engage audiences, and motivate them to become consumers and even turn them into lawyers.

So, want to take advantage of the success marketers are having using animation? Follow these techniques when creating your next animated training video to help motivate your learners rather than distract them.

1. Make your content emotional or thought provoking

The ability of your training video to stimulate thought and stimulate emotions in your learners’ minds is important in conveying compelling and memorable information. Because of the use of visualization in animated videos, this challenge is easy to handle as long as it is done correctly.

We are of course concerned with visual information and our learners particularly prefer content that they can connect to. Try adding animated content to your educational videos that evokes emotions such as interest, happiness, warmth, shock, surprise, or even amusement in order to greatly improve the relevance for the individual. An example is depicting a relatable animated character dealing with a workplace situation that is similar to your audience’s experience.

Let’s not forget to include content that stimulates the imagination, stimulates the minds of our learners, creates peer dialogue and stimulates action. Add creative questions, contrasts, metaphors, and other comparison tools to liven up and highlight your content.

2. Use visuals to describe your key message

An animated video can convey information more effectively if the crucial point is dramatized. Use animations to show the practical implementation of your key message. Remember, the brain prefers visuals to text [1] and can retrieve about 65% of the visual information days later. If all the other parts are visualized except for the key message, the main goal of your video is not memorable. This simple video by Sarah Dewar is a great example of effective graphics to dramatize the point.

Link your key message with animations like images, charts, symbols, facial expressions, etc. to trigger memory and take advantage of higher engagement. In contrast, a long string of words describing the learning points will decrease the memory fetch percentage. The brain only retrieves about 10% of text-based information.

3. Stay in tune with the topic

Presenting a long-form video with a range of subjects is a recipe for distraction and confusion. You should aim to use the principles of micro-learning when creating animated training videos and focus on covering one topic at a time with one animated video. For this reason, it is important to break down large chunks of the learning content into videos with a smaller focus.

Also, avoid adding unnecessary content to your educational video. Learn the difference between “need to know” and “nice to know” information and don’t confuse your video with the latter. Avoid things like too many characters or storylines in an animated video and other elements that don’t necessarily advance your topic. Stick to the subject of your video so as not to lose your learner’s attention.

4. Be distinctive

One surefire way to make your animated videos stand out in the minds of your learners is to be unique. Avoid overused video themes and character structures. It might be time to turn away from the hugely popular whiteboard animations and others who like it simple. Fortunately, the fastest video creation tools come with new solutions, templates, and updates.

Turn your creative side upside down and come up with more distinctive elements that fit your brand and themes. Use templates to stay consistent. But don’t forget to make an impact by adding a dramatization of vivid images, surprises, or unexpected humor to your animated videos. This way, your message will be unforgettable.

5. Know your learner’s needs

It can’t be emphasized enough the importance of knowing your audience and responding to their needs. Marketers are doing this very well and it is time we also made sure our videos are created based on the learner’s needs. For example, consider engaging animated formats to allay learners’ concerns about daunting compliance issues. Your animations should create a sense of familiarity and create real-world scenarios that relate to your audience.

It is also important to know when and when certain animations should not be used. Marketers are very conscious of the use of characters in animated commercials to create a playful mood. However, in some courses (such as risk management course) you may want to avoid a playful mind. Consider using an infographic approach with no characters if it better suits the needs of your stakeholders and audience. This training video is a simple example of the infographic approach.

6. Use only relevant dramatization

Animated videos are a fun and easy way to showcase our complex courses. However, they can become distracting instead of engaging if not done properly. Dramatization is great for getting your message to a standstill. However, it is important that it remains relevant to your key point and that your learners are not distracted by highlighting anything that is not relevant to your learning purpose.

Keep humor for your topic and to a minimum and avoid filling your animated videos with irrelevant background stories.

Marketers have long known the benefits of using animation in advertising. Researching the use of animation in our training videos needs to be refined and improved by the teacher of our courses. It’s important to get it right and take advantage of educational materials that are engaging, motivational, interactive, and understandable.


[1] Brain Research In Learning: The Better Approach

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