Canada Association of Tourism Employees

6 Advantages Of Utilizing Quantitative eLearning Assessments

Benefits of Using Quantitative eLearning Assessments

Simulations, branching scenarios and serious games are popular qualitative evaluation methods. They help determine how well an employee knows the topic and whether he can apply it in practice. On the other hand, the quantitative rating measures how well they understand the topic. When they know the guidelines like the back of their hand and really understand the compliance regulations. It provides quantifiable data to identify areas with room for improvement and to reveal patterns among your remote employees. But why should you choose a qualitative or quantitative eLearning assessment in your online training program? And is it best to implement both in your L&D strategy?

6 advantages of quantitative versus qualitative assessments

1. Easier to measure

Qualitative assessment methods are more difficult to measure because it is about the quality of the employee’s knowledge and performance. How well they use their training to overcome real-world obstacles. For example, did they show certain skills or talents? Have you been able to resolve the conflict or do you need to work on your interpersonal skills? Quantitative scoring is all about data; hard numbers and statistics to help you gauge an employee’s development and identify gaps in their knowledge base. It is the ideal approach to assessing know-how versus ability or performance. For example, does the employee understand compliance issues and how these are related to their professional duties? Do you know the product features and benefits well enough to introduce them to customers? Can the customer service representative describe each step of the return process?

2. Monitor employee performance with statistical data

Big data is worth gold. Especially when you need to improve your performance management strategy and provide ongoing support. The quantitative assessment provides you with statistical data that you can use to make meaningful changes. Instead, it’s all backed by cold, hard numbers that help you focus on areas of improvement for individuals and groups. For example, the statistics show that 75% of your employees underperformed on the customer service review. You dig deeper to identify the incorrectly answered questions and align them with your training strategy. If all of your reps have had problems with the “How to Submit Customer Complaints” question, you may need to reevaluate this part of the course.

3. Less difficult to make charts and graphs

Another benefit of quantitative eLearning assessments is the ability to track employee growth. For example, monitoring their test results over time to see if they closed the knowledge gaps and did the job. This can be done in the form of graphics, charts, or other visual representations. This allows you to spot patterns across the company to uncover hidden training gaps. For example, most of your employees are showing stagnation so your compliance course design may be flawed. Quantitative data is easier to graph because it is based on test and survey results. Where are already in a numeric format. In contrast to simulations and scenarios that involve more observations and empirical data.

4. Delve deeper into qualitative analysis

Quantitative evaluation can even help you understand qualitative data and develop a more holistic employee training profile. For example, the employee ran through the task simulation in next to no time and achieved the best result. A multiple choice exam, however, introduces hidden gaps that the simulation overlooked. Perhaps they had all of the necessary skills, but there are some compliance guidelines or regulations that they are not yet familiar with. Likewise, with quantitative tracking, you can find out why an employee performed poorly during a serious game or branching scenario. The problem lies, for example, in their corporate policy know-how.

5. Assess a large number of learners at once

Qualitative online training methods typically include automatic feedback in the LMS. You define the criteria and evaluation parameters, then the system displays appropriate constructive feedback. For example, which steps an employee has skipped or which skills he needs to improve. It’s an individual approach. You can still analyze your LMS performance reports on a case-by-case basis, which can be time consuming for larger organizations. The quantitative evaluation allows you to quickly and easily evaluate the results of all. To see who got the grade, what percentage of employees received appropriate grades, and who is struggling with the content. You always have the option to view individual reports for in-depth analysis.

6. Summarize and organize information more efficiently

Last but not least, the quantitative evaluation is easier for your L&D team. You can summarize the information and organize it more efficiently because it is quantifiable. Instead of data that is less tangible and more difficult to decipher. Modern LMS platforms make this process for quantitative and qualitative assessment data less time-consuming. However, multiple choice results are even easier to manage and compile. Especially if you have online training software with custom reporting so you can monitor specific KPIs. For example, the sales manager determines that his service provider has to revisit the product knowledge course based on his multiple-choice exam results.


There are advantages and disadvantages to both assessment methods. For this reason, it is often best to create a testing strategy that combines them into a dynamic evaluation duo. Use quantitative eLearning assessments to measure their knowledge and then a qualitative assessment for practical application. Another overlooked quantitative method is surveys and polls, which can be used to get feedback from the team and improve your strategy. So, take a closer look at your current analysis methods to see if you get the full picture.


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