Canada Association of Tourism Employees

Make L&D A Trusted Associate In Your Group

A guide to needs assessment to improve performance and enrich eLearning experiences

The puzzle that many companies face is whether to invest in needs assessment or move straight to development. Finding gaps and realigning goals takes time, organization, and planning. The truth is, it creates a solid framework for your future L&D initiatives so that you target weaknesses rather than just brushing the surface of employee development. This needs assessment guide is designed to help you analyze stakeholders and get involved using a step-by-step methodology. Before we dive into the content, let’s take a look at why a needs assessment is essential for modern businesses.

eBook release

The playbook for needs analysis: How to make L&D a trustworthy partner in your company

Expand your eLearning solutions and achieve business goals. Uncover inside secrets to conduct a needs assessment and get a stakeholder buy-in.

Why a needs assessment is so important for long-term business growth

Should your organization conduct a needs assessment even if it means extending your implementation schedule? Does it really affect the bottom line? Here are just a few reasons every business should start with a thorough needs assessment and schedule frequent TNA reviews:

Clarify business expectations and needs

Rapid business expansion often leads to increased pain. For example, your goals and objectives no longer match the desired results. However, even startups and SMEs need to regularly assess their expectations and business needs. An in-depth analysis of training needs gives you the opportunity to assess where your company is now and where it needs to be. This affects all aspects of the operation, from employee performance to customer satisfaction. You can also measure learners and stakeholders’ expectations for L&D initiatives and ongoing support.

Improve the engagement and motivation of your employees

Your online training program may be branded missing, which has a direct impact on employee participation. Simply put, your study audience cannot make an emotional connection or the content is not tailored to their needs. As a result, they mentally loosen up and are less likely to access the training library or enroll in courses. You can use a needs assessment to gather feedback and evaluate online training metrics to identify areas for improvement. For example, surveys show that employees are not given enough tools to apply or develop skills in the field. You can then create an action plan based on practical use cases to increase participation rates.

Address emerging gaps head-on

Some skills, achievement and knowledge gaps are still on the horizon. They may not be an immediate problem for your business, but you still need to keep them on your L&D radar. Needs analysis will help you fill these emerging gaps before they become a widespread problem. For example, you can proactively close communication gaps that can negatively affect your customer service and sales in the long term. You can also plan your business expansion in advance. Let’s say you venture into new markets. Before hiring new employees, you need to ensure that your current talent pool includes the “A” game. Needs analysis can help you identify potential barriers and remove them before you begin hiring.

Actively involve employees in the L&D process

The last thing you want is for employees to feel like outsiders. While many companies focus on attracting employees in order to become loyal trademark attorneys, L&D is also a crucial factor. Every member of the team should feel part of the process early on. Needs analysis is a great way to get them actively involved from day one. You encourage them to share their thoughts and opinions on your business strategy and L&D programs. In return, their voices are heard and they don’t just sit on the sidelines. Another advantage is the feeling of personal responsibility.

Increase the ROI of training

Effective resource allocation is what sets successful companies apart from others. These companies know how to evaluate and stretch their assets for the best results. The needs analysis is the first step. You need to be able to identify underperforming activities, courses, and support tools in order to shift your L&D focus. On the other hand, the culprit may miss gaps that affect your profit margins and the performance of your employees. For example, your current online training program will focus on specific skills or competencies that are no longer needed. A closer look at where you are investing time and money can help you improve ROI and adjust course.

Information about this needs assessment guide

While it is often a cathartic process, any organization can benefit from a self-assessment. This needs analysis playbook examines all aspects of the process from a variety of angles, including stakeholders and online learners. Here’s a quick look at what’s inside:

  • Stakeholder Analysis: 6 Essential Questions to Help You Meet Your Business Needs
  • The Learning Audience: How to collect feedback to continually improve the learning experience
  • Limitations: Learn how to identify potential risks and develop innovative solutions
  • The Needs Assessment Report: Tips for creating your report and getting stakeholder buy-in

These insights can be used for every industry and every business model. If you’re looking for innovative ways to improve your L&D program and empower employees, this is the eBook for you!


Needs analysis shouldn’t be seen as an unnecessary expense, but rather as a cost-effective way to clarify goals and take your business to the next level. The “out of sight, out of your head” approach is causing business to stagnate. Organizations need to dig deep into their current goals, expectations, and strategies to get the most out of internal talent. But where do you start and what tools are available? What metrics should you consider and who are your most valuable sources of direct information?

Download the eBook The Needs Analysis Playbook: How to Make L&D a Trustworthy Partner in Your Business to learn how to change your L&D perspective and get employee buy-ins. This ultimate needs analysis guide can help you minimize risk and make L&D an ally in your long-term business strategy.

eBook Release: Homebase

Home base

Make the job easier. Running a small business has never been so difficult. Homebase helps with free tools to keep track of time and manage your team.

Post a Comment

You don't have permission to register