Canada Association of Tourism Employees

Jamaica over Easter weekend: Main enhance in arrivals

Jamaica Tourism Minister Hon. Edmund Bartlett stated that Jamaica has taken in around 209,930 passengers on the island so far this year, of which 164,157 were tourists.

  1. Over the Easter weekend, Jamaica saw a significant increase in stopover arrivals, with the island seeing the highest number of visitors since the beginning of the COVID-19 pandemic.
  2. Almost 15,000 visitors visited the island nation from April 1st to 5th.
  3. Jamaica is still important to our visitors and we are making steady strides towards a full recovery, said Minister Bartlett.

“According to preliminary data from the Jamaica Tourist Board (JTB), Jamaica recorded around 14,983 visitors to the island from April 1st to 5th, 2021. Over 13,000 of these visitors came to the island via Sangster International Airport in Montego Bay,” the minister said .

Minister Bartlett then explained that Jamaica saw a sharp increase in layover arrivals over the Easter weekend, with the island seeing the highest number of visitors since the beginning of the COVID-19 pandemic.

“I am very pleased with the data we have received as it shows that Jamaica is still a priority for our visitors and that we are making steady progress towards a full recovery in our sector. I recommend the Jamaica Tourist Board team for their aggressive and innovative marketing campaigns that have clearly had an impact. Special praise also goes to our tourism partners and stakeholders for the hard work they are doing in marketing the Jamaica brand to the world, ”said Minister Bartlett.

The minister also noted that representatives from Tourism Product Development Company (TPDCo) and other government agencies visited a number of properties over the holiday weekend to inspect facilities and verify local and visitor compliance with COVID-19 health and safety protocols .

“We are pleased to announce that the reports received by the ministry indicate that the protocols have been strictly followed as the sector’s actors enforced strict COVID-19 measures over the holiday weekend, despite the high occupancy of most properties. I must therefore commend our stakeholders for ensuring that their guests had a safe, yet unforgettable experience, ”said Bartlett.

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