Electronic mail Advertising VS Social Media: Why Electronic mail Is Higher
5 reasons email marketing is still preferred over social media
Everyone seems to be talking about the effectiveness of social media these days, especially when it comes to reaching customers. All this chatter makes you think that this medium is the penultimate marketing tool, but the numbers speak a different language.
First of all, there are still more email users worldwide compared to social media users. Don’t you believe us? Look at this statistic! The world has almost three times as many email users as Facebook and Twitter combined. That adds up to an astonishing 2.9 billion people. However, this is not the only reason why email marketing is still preferred over social media marketing. There are at least five more, as detailed below.
1. Social media marketing cannot yet replicate the level of personalization emails
It’s no secret that your prospects are craving personalization today. And why shouldn’t they? Nobody wants to waste their time looking at products and services for which they have little use. This is where email marketing trumps social media. When you know what your customers want, you can take advantage of your subscriber email list and send a hyper-personalized email that gives them exactly what they need at the right time with the right call-to-action (CTA) .
In contrast, posting something on social media with a product plugin will never end up gaining the same level of traction. First, you need to get followers, wait for them to see your product on social media, and then click on a CTA. This process is slower and the conversion rates are lower than with direct email.
2. You don’t have to worry about losing subscribers
If you rely on email marketing, you pretty much own your list of subscribers. That said, you have certain email lists and they stick with you. Sure, you need to keep updating these lists so they don’t expire. However, this is not the case with social media. You take the time to build your follower base and the social media site will close. Something like this actually happened in the past when platforms like Orkut and TikTok were shut down in certain parts of the world.
The main victims of such a shutdown are companies losing their hard-earned following. But with email marketing, you are in control of your list of subscribers and can reach them for years.
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3. Email marketing is incredibly inexpensive
Yes, this medium is free! Whether you want to share your sales pitches or send educational content, you can do it without spending a single dime. Sure, investing in email marketing automation software costs money, but it’s a one-time investment that can last for decades. This is in contrast to social media, where you continue to sponsor ads and posts to increase your brand’s visibility every day, sometimes every few hours.
Email marketing is your face-to-face conversation with your prospect while lots of branding noise takes in leads on social media.
4. Email marketing offers higher conversion rates than social media
Numbers say it all here! One study found that email marketing had higher conversion rates than any other marketing platform. While 66% of online customers made a purchase from a promotional email, only 20% bought a product or service through a Facebook promotion. Another study by Mckinsey and Company concludes that prospects who purchased products through email marketing spent 138% more than those who were not offered an offer via email.
All of this makes it clear that email marketing, when used optimally, offers a higher conversion rate than social media.
5. Allows the provision of customized offers and discounts
You can send a special invitation to join a loyalty club or give out premium discounts to a select few loyal customers to increase sales and create lifelong connections via email. Such a thing is not possible when serving thousands of social media followers. In fact, you can also have multiple Flash sales for different product lines by automating your emails.
Over to you
Before we close, you should know that internet users mainly use social media platforms like Facebook, Twitter, Instagram for exuberant and non-transactional activities and not for serious purchases. So there is a lot of casual shopping that follows here. Put simply, your marketing messages will get less exposure as this is not the priority of social media surfers.
Do you know where your advertising content is getting a serious look? Via emails, of course! You can use this channel to establish a personal connection with your buyer.