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How you can massively increase your online course sales in a few simple steps
So you’ve worked hard to create a course, edit videos, set it up on an online platform, but still haven’t been able to sell the course online? Well, reading this article will surely help you increase your online course sales.
Believe it or not, following this global pandemic, online creators, including course creators, internet marketers, and website owners, have had more opportunities to reach huge audiences. This was the time when some YouTubers were actually doing smart work, drawing more and more students into their courses. But why weren’t all course creators able to be successful? Well the reasons for this are innumerable. As you improve on that bottom line and make your course strong, you will find more resonance with students.
6 clever tips to increase your online course sales
eLearning is still in its early stages. It will continue to grow in the years to come and if you want to fly on the aircraft of this industry then this is the right time. So without further ado, let’s dive into the useful strategies you should start using today to increase your online course sales.
1. Offer a free course (a catch to turn visitors into your audience)
The first time someone visits your website, landing page, or watches your videos, they will never become your audience. They’re just regular visitors checking out resources and going back. Then, since they are seeing you for the first time and you are offering your high-ticket course, how do you think they are going to get their credit card ready to complete the transaction?
Well, that’s not why you should sell your course hard. In fact, nobody would care about such stubborn things. You have to be smart and offer them a free hook course first, which can be either a small course or a review course. However, this free course must have a bomb of value in it for them to become your fans.
You see, customers only trust you if you offer pure added value. You should be delivering too much value in this free course as this is your primary medium for converting them into paid courses. It’s the initial stages of the sales funnel [1] where they can get more knowledge about the product you are going to be offering. So first, create a free course that offers real value and can gain trust.
2. Create your own ecosystem to play around with
The word “ecosystem” may seem confusing to you. The simple meaning is to create your own platform where they can get everything they want for their particular area of interest. For example, if you sell a coding and programming course, you are creating a platform where they can learn all about programming and coding. To do this, you have to include a multi-valued medium on which you can provide a value. You can do this by starting a blog [2], Course platform, forums, etc.
If you’re on a tight budget, you can start all of this yourself, or if you want a more advanced custom platform, you can hire a remote software development team. That way, you’ll keep them involved in your community and make them your regular customers or subscribers.
3. Schedule free webinars
Webinars are one of the best strategies to market your product or service to your potential customers. According to a report poll, 61% of marketers have [3] use webinars as a tactic for their content marketing strategies. Start by organizing and promoting free webinars to get more and more students enrolling. This way you can attract new customers.
However, there is one thing I would like to point out here: Do not pitch your chargeable products or services directly. First, try to add value and gain their trust. Once you got that, now is the time to showcase your paid one. You can also try a free course strategy as it is an indirect way of offering paid courses.
4. Offer discounts and coupons (especially on Black Friday / Cyber Monday)
Discounts and offers are great ways to get more conversions than usual. According to eCommerce Suggest, 54% of shoppers buy refurbished products when they are offered at a discount. You can announce your discount offers on specific occasions or on normal days. But I strongly recommend that you focus on big days like Black Friday, Cyber Monday, and Thanksgiving as people are spending more money around those times. According to last year’s Black Friday statistics [4], Black Friday shopping sales reached $ 7.4 billion. This shows the potential of these working days. In order to specifically address such events, you should start preparing in advance. Schedule discounts, offers, marketing, tech setup, and more.
5. Don’t be afraid to offer advanced courses
Once you’ve paid for any of your courses, regardless of the ticket size, it’s time to introduce them to your advanced courses. Most developers consider offering more courses a seedy tactic, but it actually works well and increases overall customer value. If you prepare your low-ticket courses well and put all of your knowledge into them, you will definitely buy the advanced courses. As simple as that.
6. Offer assistance after you sign up for a course
Many students want to keep in touch with their mentors after completing a course to ask questions and clear up their doubts. If you offer them free assistance after taking a course, your conversion rate is more likely to skyrocket. not all course sellers do this. This is another great way to gain trust and entice them on a paid course. To do this, you can either create premium Facebook groups or private website forums, email support, host trivia, etc.
Wrap up
For YouTubers starting their online courses, this can be a very difficult and time consuming task. But it’s even harder to sell your courses like a hot pie. In most cases, YouTubers close their courses because no one is interested. However, if they plan out some strategies and learn a little about how to market their products, they could be successful.
That’s what I wanted to explain in this article. All of the strategies listed here work well if you implement them correctly and, most importantly, in a timely manner. Hope these tips to increase online course sales can help you. Don’t forget to share and leave a comment if you have any doubts.
References:
[1] One Funnel Away Challenge Review: MUST READ BEFORE BUYING
[2] How to start a blog from scratch in 2021 with WordPress [in 30 Minutes]
[3] New B2B Content Marketing Research: Focus on Documenting Your Strategy
[4] Black Friday Stats, Trends, and Spending: Fruitful Insights
