Canada Association of Tourism Employees

Applied sciences in Journey Enhance Buyer Expertise within the Put up-Covid World

Travel sales, information, hygiene and health measures, customer experience and ensuring comfort in hotel rooms and tourist apartments are some of the applications in which the most modern technologies in the travel environment help and at the same time change the industry.

Using a mixed reality device, see what the trip we are interested in will be like before buying it, control the room temperature with your voice, pay for a surfing class over the phone or smart wearable device … The new exponential technologies open a window of opportunity for travel and tourism in one of the most difficult moments for an industry which is badly affected by the ongoing health crisis. Travel restrictions and social distancing, as well as the need to take extreme hygiene and safety measures to prevent the spread, are two of the main obstacles the industry is facing around the world right now.

Nowadays, the industry is looking for solutions to speed up the tourism de-escalation plan, but also provide tourists with safety conditions to resume travel.

Exponential technologies in travel trade such as AI, extended reality, robotics and contactless innovations not only make a significant contribution to preventing the spread of COVID-19 in the tourism sector, but also serve to renew and enrich the travel experience. We are all looking forward to leaving COVID-19 behind and getting back on a plane, but for that to happen we must do so with confidence. In addition, many travelers are not satisfied with the usual at this moment; You’ll want to travel more and have quicker pre- and post-flight preparations, all with the highest security guarantees. Technology can do both.

10 Applications of Exponential Technologies in Travel and Tourism:

Assistance in consumer decision making

A virtual reality device can help tourists a lot in deciding which option to choose for their vacation. These visualization devices allow visitors to explore the inside of a hotel they plan to stay in, take a virtual tour of the city’s best museums, or take an immersive course into the history of the destination. The same goes for artificial intelligence and the role it can play. You can make recommendations by hyper-personalizing the shopper experience while building data on past behavior. the focus here is on the concept of what experts call the Internet of Behavior.


Thanks to virtual assistants (chatbots), buyers can resolve all kinds of last-minute changes such as flight changes or delays in hotel transfers, reservations or activities that the buyer has planned. Helping you with these often unpredictable setbacks improves the customer experience significantly. Additionally, it can help service providers better plan capacity based on expected demand in order to maximize desired goals.

Hyper personalization

Personalization in the tourism environment is more than a trend to stay with. Artificial intelligence and machine learning offer the industry endless opportunities to personalize offers and programs for customers. Packages tailored to the traveller’s tastes and needs, based on their previous travel history and preferences, that learn and refine their services as new data is collected. This is not only very attractive for the customer, but also a great way to save time when planning a trip.


User experience

Augmented Reality enables tourists to access the best travel guide on the street. You can see points of interest of the destination via a mobile phone and their location in real time. In addition, they add valuable information to each point that can be heard or seen while walking.

Voice interface

Voice command technologies streamline a wide variety of tasks on our vacation: from turning on the TV in the room to choosing a channel to getting information through a voice assistant about a tour’s schedule; and all while limiting contact with objects and surfaces, thereby preventing the spread of the coronavirus.

Object interaction

The Internet of Things (IoT) opens up a new way for hotel guests to interact with tourist accommodation; B. with commands to set various sensors in the room, such as the lighting or the temperature of the room. When implemented in hospitality systems, these innovations can also enable the traveler to request room service such as massages, a spa session, and a visit to the gym or pool.

face recognition

Face recognition can significantly improve security at airports and hotels and simplify and streamline processes such as customs controls or check-in without wasting time at the hotel reception.


Chatbots for tourism offices and hotels can quickly and easily provide basic information that is useful for general questions, from getting to the main sights and attractions by public transport to exchanging money or boat tours.

Secure payments

Contactless technologies make check-in and check-out easier by enabling secure payments over the phone. Additionally, it’s the safest option during the pandemic as customers and employees can avoid touching cash, credit cards, and receipts.

Customer experience

Technologies in the travel sector are used to improve the customer experience and increase the satisfaction of travelers so that they can take an active role while on vacation, helps you make decisions with more confidence and gives you more control over the journey. These innovations provide the value-added content and services that have taken the industry to the next level.

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