Canada Association of Tourism Employees

The Pending Rising Expertise Revolution

The impending emerging technological revolution

Perhaps the best way to examine the problems and opportunities arising from this era of emerging technology-driven disruptive change is to ask us the following questions: Are you, as an individual / professional and as a leader, willing to accept a correction of the course becomes necessary? Given the emerging technology adoption in your environment, what is the right path to take in this phase of disruptive change? As an individual / professional, what must you do to prepare for your role in this challenging time that is immediately ahead? What does it take to become resilient in this coming phase of disruptive change? These questions became more relevant after the President of the United States / White House published the Interim National Security Strategic Guidance (INSSG). This document requires the expansion of the scientific and technological workforce, which is essential for global competition!

Disruptive innovation

Many executives, directors and officers have spent their entire careers improving their skills, reputations, and experience in their company’s current core competencies. Many find it difficult to retool and transform to take on a new and riskier role supporting the transformation of an organization to meet the challenges of the incipient phase of accelerated disruptive innovation. Changes in global business have caused technology to explode from the confines of the IT department to a core element of competitive business operations, management and strategy. It is found on the desks of executives, directors and officers and must be present regardless of industry or size. Arguably the best way to think about this is to consider what it will take to disrupt yourself and the organization (s) you serve.

The well-known author, educator and management consultant Peter Drucker said: “Companies only have two basic functions: Marketing and innovation.” This is far more the case today than it was when Peter Drucker made this statement. Today’s rapid disruptive innovation requires the continued focus of decision makers and most professionals in every company. This is not a one-time task. It requires continuous monitoring and analysis as emerging technologies evolve and are applied to real-world challenges. Decision makers need to work with thought leaders, technology visionaries, and subject matter experts to identify and understand the challenges, risks, and tradeoffs that come with staying at the forefront of this phase of disruptive innovation. If you are or will be disturbed, your actions will influence the answer!

Innovative integration of multiple cutting-edge technologies will draw value from new efficiencies, efficiencies and new opportunities. They also create new risks and disruptive influences when used. In some areas, the combined effects of several elements of this new wave of technology pose an existential threat to our existing mental models. This is particularly the case as new stakeholder expectations arise that accompany these new technologies. Making the right decisions and providing the right guidance requires some understanding of the disruptive changes that are likely to occur in the near future and what will cause those changes. But where do managers get this knowledge and the workers with the new skills?


With the advancement and accelerated implementation of Artificial Intelligence (AI), a large part of the workforce has to work to feel comfortable with machines / robots, which are quickly becoming an important part of the workplace. Think about the new skills that are required.

Perhaps it is time we all took a step back and objectively assessed the Disruptive Innovation Quotient (DIQ) of ourselves and our organization (s). This measures your understanding of the value of new technology and its positive and negative potential in your environment. After all, DIQ is now increasingly recognized as an important aspect of success. Virtually anyone’s ability to thrive as a professional / leader in today’s global economy is directly related to your ability to respond quickly to the growing number of challenges that crop up on almost every future radar. What is the next normal case for us, our organization (s) and the environment in which we operate? These are the billion dollar questions for today’s leaders or the leaders of the not-too-distant future! What is amazing is how slowly this is starting to trickle down into the entire workforce, not just the top of the organization! One thing is clear, adaptation needs to be accelerated!

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