Solely 10% out of 1 billion automobiles are actually protected
New research by Canalys shows that by the end of 2020 only 10% of the world’s 1 billion cars that have advanced driver assistance systems (ADAS) were built in China, Europe, Japan and the US, but it will be a few more years before half of them all Cars are built into the streets of the world.
ADAS functions include adaptive cruise control, lane departure warning, automatic emergency braking and a blind spot alarm. With the help of sensors and cameras, the functions can actively keep a vehicle at a specified distance from a vehicle in front, keep a vehicle in the lane, bring a vehicle to a complete stop in an emergency, identify other vehicles or approaching pedestrians and much more.
THAT in new cars sold
ADAS functions are increasingly available as standard or optional in new mainstream vehicles and even entry-level models. For example, a study by Canalys shows that Lane Keeping Assist, which when activated, provides steering assistance to keep a vehicle in lane, was installed in 56% of new cars sold in Europe in the first half of 2021, 52% in Japan, 30% in Mainland China and 63% in the US. Canalys has detailed all of the ADAS features found in new cars on a quarterly basis from major markets.
“The integration of ADAS functions in new cars will have a positive impact on road safety and reduce the number of accidents and therefore the number of fatalities, since most accidents are caused by driver distraction or mistakes. ADAS functions are actively working to ensure the safety of drivers, passengers and other road users, ”said Chris Jones, chief analyst for automotive at Canalys. “But while the penetration of these driver assistance functions in new cars is increasing at a good pace, given the average age of the cars in use over 12 years and fewer than 75 million cars sold in 2021, it will be many years before even half of the one billion cars that are in use worldwide, has these functions. ”
ADAS in Registered Cars in action
“At the end of 2020, Canalys estimates that 1.05 billion cars were in use worldwide. But only about 10% of the most important ADAS features were installed, ”said Jones. “Given that the total number of cars in service this decade is about a billion, this is an incredible long-term opportunity for automakers, and especially their ADAS technology suppliers and partners. 900 million cars on the road currently do not have ADAS functions.
“Retrofitting ADAS functions in older vehicles is not an option – the safety benefits must be taken into account in new cars. The ADAS opportunity in the next decade and beyond is enormous, ”said Sandy Fitzpatrick, VP at Canalys. “Economies of scale will lower the price of the sensors required for ADAS, but still Canalys currently predicts that only about 30% of cars in use in 2025 and about 50% of cars in use in 2030 will have ADAS functions as standard in all of their new vehicles, without major ones Surcharge, a competitive advantage. “
The mandatory inclusion of ADAS in new cars will help increase market penetration. Scrapping programs to get older, more polluting and less safe cars off the roads will also help. But stronger communication, demand generation and education about the benefits of ADAS are key – buyers need to look for cars with ADAS, the features need to be easy to use, they need to enhance the driving experience rather than detract from it, and the drivers need to trust that and it use features.
Unfortunately, given the recent component shortages and the impact of the pandemic, the automotive industry has suffered a tremendous disruption over the past 18 months. With long waiting times for new cars, the used car market has been given a new lease of life. With statistically fewer ADAS in used vehicles, the growth in ADAS penetration is impaired in the short term.
