Portugal promotes extra sustainable post-COVID tourism
This message conveys our responsibility as a tourism destination to our Portuguese, international visitors, partners from the tourism industry and above all to a planet that needs to regenerate
- Portugal calls for more responsible and sustainable tourism to be promoted through a new video campaign
- The challenge videos showcase the natural virtues of Potugal and the world
- The challenge is a global appeal to unity and mobility to protect and forever preserve the natural assets essential to the identity of every nation
Visit Portugal has launched a new challenge called Can’t Skip Tomorrow, which calls for promoting more responsible and sustainable tourism through a new video campaign that will run until the first quarter of 2021.
The # CantSkipTomorrow concept is based on the global guidelines of the World Tourism Organization, which state that the tourism sector will recover more strongly after COVID if the recovery is responsible and sustainable.
“This message conveys our responsibility as a tourist destination to the Portuguese, to international visitors, to partners in the tourism industry and above all to a planet that needs to regenerate,” said Luís Araújo, CEO of VisitPortugal. “After the start of the Sustainability Plan 20-23, we also see sustainability as the focus of our funding in order to prepare a more resilient, more resilient and, above all, more responsible future.”
The challenge videos show the natural virtues of Potugal and the world and illustrate the moment when future and present are translated into the signature “Tomorrow is Today”, the driving force that drives us all to rediscover new travel opportunities.
The challenge is a global appeal to unity and mobility to protect and forever preserve the natural assets essential to the identity of every nation. The nature that amazes travelers will only be preserved if we are responsible for attracting respectful and conscientious visitors.
