Canada Association of Tourism Employees

Panama Ambassador to Jamaica pays courtesy name on Jamaica Tourism Minister

Jamaica Minister, the Hon. Edmund Bartlett (on the right in the photo) lifts up during talks with the Ambassador of the Republic of Panama to Jamaica, Dr. Lasford Douglas, raised a question of interest during a courtesy interview in the Minister’s office in New Kingston recently.

  1. The possibility of a multi-target marketing agreement was discussed between the two officials from Panama and Jamaica.
  2. Also on the table was the upcoming meeting of the United Nations World Tourism Organization’s regional commission for America.
  3. Jamaica will host the UNWTO meeting June 23-24, 2021.

During the meeting, they discussed strengthening Jamaica’s relations with Panama, the possibility of a multi-target marketing agreement, as well as the upcoming meeting of the United Nations World Tourism Organization (UNWTO) Regional Commission for America (CAM), which is scheduled for June 23-24 is, 2021, in Jamaica.

The Jamaican Ministry of Tourism and its agencies are committed to improving and transforming Jamaica’s tourism product while ensuring that the benefits of the tourism sector are increased for all Jamaicans. To this end, it has implemented policies and strategies that will give further impetus to tourism as the growth engine of the Jamaican economy. The ministry continues to work to ensure that the tourism sector makes the greatest possible contribution to Jamaica’s economic development, given its enormous earnings potential.

In the ministry, they lead the task of strengthening links between tourism and other sectors such as agriculture, manufacturing and entertainment, thereby encouraging every Jamaican to do their part in improving the country’s tourism product, sustaining investment, and modernizing and diversifying of the sector to promote growth and job creation for other Jamaicans. The Department sees this as critical to the survival and success of Jamaica and has initiated this process through an inclusive approach driven by the Resort Boards through wide-ranging consultations.

Recognizing the need for a concerted effort and committed partnership between the public and private sectors to achieve the goals set, cultivating relationships with all major stakeholders is at the heart of the department’s plans. It is assumed that with the master plan for sustainable tourism development as a guideline and the national development plan – Vision 2030 as a benchmark – the goals of the ministry for the benefit of all Jamaicans can be achieved.

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