Canada Association of Tourism Employees

How to ensure your press launch is learn by people and never robots? – Worldtourism Wire

Publish press release

Are you being scammed if you publish a press release? While a PR agency wrote a nice media release, the vast majority of agencies simply put the release on their list of media databases in the hope of free publication. The industry calls this “earned media”. On the other hand, paid media gives those who distribute their publications full control over your branding and message. eTurboNews has added two more tiers, and that means they only pay when they are successful.

| How do you make sure your press release is read by humans, not robots?

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