Canada Association of Tourism Employees

How International Tourism will Get well: A Lesson from Hawaii

Hawaii is a great example of what tourism can return and look like in the future. Frank Haas, member of the World Tourism Network and Head of Marketing Management Inc in Honolulu, shares his research and approaches for a global view of the future of the travel and tourism industry.

  1. What drives tourism before and after COVID is a presentation by WTN member and independent advisor Frank Haas, former director of international marketing for the Hawaii Tourism Authority
  2. Some markets will recover earlier than others, but tourism will return in different ways, explains Frank Haas in a recent presentation in Japan
  3. Technology and smart apps will play a leading role in the past visitor industry recovery

The World Tourism Network recently invited Patricia Herman, director of marketing and development for the Hawaii Tourism Authority. She gave a talk on the recent success in bringing tourism arrivals back to near normal levels. John de Fries, the CEO of HTA, had a different concern last week when responding to a move by the Hawaii Senate, saying that Hawaiian culture will once again be reduced to a mere commodity that can be traded in horses.

Former HTA International Marketing Director Frank Haas, who is now a consultant to Marketing Management, Inc., took a very realistic approach using Hawaii as an example to the world and presented the following to a discussion on Hawaii tourism in Japan.

Go ahead and click Next for a detailed look from Frank Haas

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