Canada Association of Tourism Employees

Delta Airways influencer gab spikes over new COVID-19 vaccine mandate

  • US companies develop plans for COVID-29 vaccines.
  • Delta Air Lines will impose a monthly allowance of USD 200 on unvaccinated employees.
  • Delta Air Lines’ plan resulted in a 150% increase in influencer conversations.

Several companies developed plans for a vaccine mandate following the approval of the Pfizer-BioNTech COVID-19 vaccine by the U.S. Food and Drug Administration (FDA) in August 2021. Delta Air Lines, Inc (Delta Air Lines) has also taken tough measures to motivate employees, increase the health premium of unvaccinated employees as part of their health insurance plan, and to meet the expected increase in travel demand. This resulted in a staggering 150% increase in influencer conversations about vaccines on Delta Air Lines’ influencer dashboard over the past three months over the past 90 days (June-August).

A dramatic increase in conversations among influencers surrounding Delta Air Lines was noted in August when the company announced it would impose a monthly premium of $ 200 on employees not vaccinated against COVID-19.

Influencers saw this as the latest tactic to convince workers to get a COVID-19 vaccination as rising infection cases have clouded the outlook for airlines. Influencers’ opinion was also positive about this measure, as it is a necessary step to address the financial risks associated with it, given that the average hospital stay for COVID-19 costs the airline $ 50,000 per person.

Another spike in influencer conversations was noted in August when the airline announced its partnership with Franco-Belgian high-speed train operator Thalys to provide rail links between Amsterdam and the Belgian cities of Brussels and Antwerp.

Likewise, influencer conversations spiked in July when the Atlanta-based airline reported its first quarterly profit since the COVID-19 pandemic began, after breaking a five-quarter loss streak. The rising demand for domestic vacation and business travel, as well as support from the federal government, have helped Delta Air Lines achieve a quarterly profit of $ 652 million in the second quarter of 2021.

Delta Air Lines announced in June its remarkable plan to hire more than 1,000 pilots by the summer of 2022, in anticipation of increasing travel demand after recovering from the pandemic. This led to an increase in influencer conversations in June.

The Job Analytics Database shows that the company had single-digit job postings for most of 2020. However, Delta Air Lines saw an increase in hiring activity in 2021. Job openings increased from 101 positions in January 2021 to 474 positions in August 2021, with job postings increasing 55% between the second quarter of 2021 and the third quarter of 2021.

Delta Air Lines is increasing the number of new hires in 2021 to meet the high demand for travel. Additionally, the company’s hiring includes a significant number of positions for seasonal reserves such as customer service representatives, ticket / gate agents and freight service agents. The hiring of aircraft technicians and engineers has increased since June 2021. The company is also focused on maximizing freight revenue and market share in the Latin America and EMEA region.

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