Airbnb’s sentiments on knife-edge
Airbnb’s sentiment was moderately high in the first quarter of 2021
- The market is expected to grow at an average annual growth rate of 8.2% between 2019 and 2023
- Airbnb is in an ideal position to capitalize on this growth, especially in the “new normal”.
- Airbnb’s digital and social media will help Airbnb gain a foothold
Airbnb’s sentiment score was moderately high at 0.73 (on a scale of 0 to 1) in the first quarter of 2021, with the most important topics covered in its income statement report such as mobile payments, regulation and geopolitics. The company’s sentiment has been slightly higher than average for the T&T sector, and it appears to have gained resilience by trimming back growth areas and focusing on core businesses. “
The terms “travel” and “summer travel” were among the most important keywords in the Airbnb transcript, along with “hosts” / “hosting” and “investment”. ‘Online travel’ should be a bright spot in 2021 as this market is expected to grow at an average annual growth rate (CAGR) of 8.2% between 2019 and 2023. In fact, the market value of online travel is likely to top $ 1 trillion by 2024.
Airbnb is in an ideal position to capitalize on this growth, especially in the “new normal”. The pandemic has resulted in many travelers now seeking vacation in home and rural areas outside of the urban areas, especially while travel restrictions and uncertainties persist. The company’s online-centric, asset-light business model has enabled it to respond quickly to changes caused by the pandemic. This has resulted in Airbnb performing much better over the past year compared to more traditional types of accommodation.
Other key topics for Airbnb were “Social and Digital Media”. The latest COVID-19 consumer survey found that 24% of respondents spend “slightly” or “significantly” more time on social media than they did before COVID-19. In addition, a survey conducted in the first quarter of 2021 found that 73% of respondents are still online and spend more time online. Airbnb’s digital and social media will help Airbnb gain a foothold on the path to a gradual recovery
