Canada Association of Tourism Employees

A bitter-sweet actuality revealed by WTN co-chair Dr. Taleb Rifai

The tourism business is not just going back to normal.
Dr. Taleb Rifai, former UNWTO Secretary General, has a strong vision of how he will see the future of the industry.
Sustainability in tourism will play a role in the future of the new normal for the travel sector.

  1. Dr. Taleb Rifai wears many hats. Previous positions of the UNWTO Secretary General include the African Tourism Board and Project Hope, the International Institute for Peace Through Tourism and the World Tourism Forum Institute. , Global Resilience and Crisis Management Center, and he is co-chair of the World Tourism Network (WTN)
  2. Watch Dr. Taleb Rifai informs the world about the future of the travel and tourism world. That truth should be the basis for a better tomorrow
  3. Three interviews, three stories from a mentor for world tourism.

WTTC, UNWTO unwilling to see the reality of how travel and tourism will take care of COVID-19. It won’t come back to anything we know about. May the truth set us free. This is the tip of the world’s leading tourism mentor Dr. Taleb Rifai.

Dr. Taleb Rifai was UNWTO General Secretary twice until December 31, 2017 and is still considered one of the most influential figures in the global travel and tourism industry.

One of the many positions in which the native Jordanian is involved, as co-chair of the newly formed World Tourism Network, he has had an enormous influence on the discussion initiated by WTN on the reconstruction of travel.

Watch Dr. Rifai is seen by those in power in his country and you can experience him on a state visit to Costa Rica when he was UNWTO Secretary General. ,

Faced with the worst crisis in tourism history, Dr. Rifai is back from his well-deserved retirement and has been a mentor to so many people in the world. Dr. Rifai has been the silent mover and shaker in the background as the current UNWTO lacks effective leadership. He can do this because of the legacy he has left as a truly global citizen. Tourism is an industry of hope and optimism.

He realized that tourism will not simply return to what it was. Dr. After COVID-19, Rifai has a vision for the future. Environment and sustainability play a major role in this vision.

He said, “The travel and tourism industry is a very conservative and slow moving sector. The world managed to send a man to the moon before inventing two wheels on a suitcase. “

The year of biodiversity and sustainable tourism and development was 2017. Hear what Dr. Rifai had to say when he was Secretary General of the UNWTO.

In 2020/21 the world will look very different. In an interview earlier this week with a university for a research project, Dr. Rifai: “Sustainability is not the same as conversation. You have to know how to grow. “

“It can be argued whether Manhattan was more beautiful before the skyscrapers were built. I’m not against skyscrapers, but where and how they are built matters. “

Sustainability and tourism are about people. The walls between people need to be lowered, people need to interact with each other.

Dr. Taleb doesn’t think the world will go back to normal and explains his thoughts in this interview with a Portuguese news agency. Dr. Talking about aviation, cruises and travel destinations, Rifai will explain why tourism will not return to where it was, but move forward.

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